Jobs
>
Orlando

    Director, Product Marketing - Orlando, United States - FL Innovation Connect

    FL Innovation Connect
    FL Innovation Connect Orlando, United States

    1 week ago

    Default job background
    Description
    Additional Information is for members only. Join now to get access
    Sign in to save items, create lists to share with others, and unlock other features - all for free
    Sign up or log in
    Director, Product Marketing
    Director of product marketing. Product marketing. Product Development. Product Management.

    RESPONSIBILITIES
    Learn our current product offerings and how each customer utilizes them.

    Understand the competitive landscape—be an expert on our competition and how they are positioned.

    Translate current and future customer needs into product requirements by working with product management and development teams.

    Understand and document our buyer's process, including where they get information, and the

    who ,

    what ,

    when,

    and

    why

    behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.


    Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.


    Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

    Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.

    Enhance product definition and positioning using competitive information, market and product analysis.


    Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

    Identify all launch activities and ensure requisite tasks are assigned to responsible parties.

    Coordinate product launch team meetings, establish and supervise related activities.

    Ensure to complete all task to meet project milestones.

    Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach.

    Recruit and develop team of product marketing professionals having same company' values, innovation and fit with corporate culture.

    Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.

    Develop and maintain relations with customers to understand their needs well.

    Translate customer needs into direction and features to ensure continuing product working with engineering and research.

    Merge data driven market understanding with customer feedback to prioritize go to market strategies.

    Conduct win/loss analysis to better understand how our product messaging and sales approach resonates with our target audience.


    REQUIREMENTS
    5+ years of B2B product marketing experience within a SaaS business with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

    Proven experience marketing to technical buyers.


    Demonstrated ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies.


    Proficient in our applications:
    Microsoft Suite

    HubSpot

    Salesforce

    Slack

    Google Analytics

    Paperflyte

    Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.

    Exceptional ROI-tracking skills, able to prove what is –or isn't—working

    Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.


    Collaborative and team-oriented attitude, with an ability to build strong working relationships across levels, departments, third parties and geographically dispersed team.

    Experienced and thrive in a startup environment.

    Bachelor's degree in business or marketing; MBA preferred. Real world, comparable experience required.

    #J-18808-Ljbffr
  • Malibu Events Promotions

    Product Marketing Coordinator

    6 days ago

    Malibu Events Promotions Orlando, United States

    We are looking to hire a Product Marketing Coordinator to join our team. As the Product Marketing Coordinator, you will be responsible for providing day-to-date marketing and administrative support for the Campaign Management Team. Help the team determining the most marketable fe ...

  • Jeremiah's Italian Ice

    Product Marketing Manager

    5 days ago

    Jeremiah's Italian Ice Orlando, United States

    Summary · The Product Marketing Manager oversees the commercialization/execution of new and test products from concept through to launch. They act as a liaison among all departments, including Marketing, R&D, Supply Chain, and Operations, to ensure test products and new product ...

  • OneRail

    Director, Product Marketing

    1 week ago

    OneRail Orlando, United States

    As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our Orlando, Florida headquarters. · A ...

  • OneRail

    Director, Product Marketing

    2 weeks ago

    OneRail Orlando, United States

    Job Description · Job Description · As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in ...

  • OneRail

    Director, Product Marketing

    4 days ago

    OneRail Orlando, United States

    Job Description · Job DescriptionAs one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our O ...

  • Energy Recovery

    Product Marketing Manager,Water

    1 week ago

    Energy Recovery Orlando, United States

    Energy Recovery (NASDAQ: ERII) creates technologies that solve complex challenges for industrial fluid-flow markets worldwide. Building on our pressure exchanger technology platform, we design and manufacture solutions that make industrial processes more efficient and sustainable ...

  • Laser Photonics

    Product & Vertical Marketing Manager

    1 week ago

    Laser Photonics Orlando, United States

    Job Description · Job Description · Laser · Photonics, based in Orlando, Florida, is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines. We offer an extensive range of standard and specialized laser systems, ...

  • Tews Company

    Sr. Marketing Product Manager

    2 weeks ago

    Tews Company Orlando, United States

    Job Description · Job DescriptionMarketing, Sr. Product Manager · 100% Remote · Must have strong Marketing Technology Product Management experience · Discover Your Perfect Fit: Join Tews and Elevate Your Career Journey Today · At TEWS we understand that finding the right job is m ...

  • Certus

    B2C Product Marketing Manager

    2 weeks ago

    Certus Orlando, United States

    Company Overview: · Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level — from trusted industry brands, such as Amazo ...

  • Tews Company

    Sr. Marketing Product Manager

    2 weeks ago

    Tews Company Orlando, United States

    Job Description · Job Description · Marketing, Sr. Product Manager · 100% Remote · Must have strong Marketing Technology Product Management experience · Discover Your Perfect Fit: Join Tews and Elevate Your Career Journey Today · At TEWS we understand that finding the right jo ...

  • Laser Photonics

    Product & Vertical Marketing Manager

    5 days ago

    Laser Photonics Orlando, United States

    Job Description · Job DescriptionLaserPhotonics, based in Orlando, Florida, is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines. We offer an extensive range of standard and specialized laser systems, employing ...

  • Kforce

    Principal Product Marketing Manager

    1 week ago

    Kforce Orlando, United States

    Responsibilities · Kforce has a client that is looking for a highly motivated Technical Product Marketing Manager in Orlando, FL. Summary: This individual will be responsible for translating vision and associated roadmaps as well as constantly presenting quarterly roadmap value. ...

  • Jeremiah's Italian Ice

    Product Marketing Manager Food and Beverage

    1 week ago

    Jeremiah's Italian Ice Orlando, United States

    Benefits: · Bonus based on performance · Competitive salary · Employee discounts · Health insurance · Paid time off · Summary The Product Manager oversees the commercialization/execution of new and test products from concept through to launch. They act as a liaison among al ...

  • OneRail

    Director, Product Marketing

    2 weeks ago

    OneRail Orlando, United States

    As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our Orlando, Florida headquarters. · A ...

  • Tackle Ai

    Product Marketing Manager

    2 weeks ago

    Tackle Ai Orlando, United States

    Come for the mission. Stay for the experience. · Let's keep things simple: we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you · Healthcare benefits are complex, underutilized and a myste ...

  • OneRail

    Director, Product Marketing

    3 weeks ago

    OneRail Orlando, United States Full time

    As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our Orlando, Florida headquarters. · ...

  • Hitachi Vantara

    Pentaho Product Marketing Manager

    3 weeks ago

    Hitachi Vantara Orlando, United States Full time

    Our Company · We are team Hitachi Pentaho, the innovative minds behind a suite of sophisticated software that accelerates data fitness within organizations to win with gen-AI. · Part of Hitachi Group, Pentaho provides mission critical success for the world's data-fit companies. W ...

  • Robinhood

    Product Marketing Manager, Crypto

    2 weeks ago

    Robinhood Lake Mary, United States

    Join a leading fintech company that's democratizing finance for all. · Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to fina ...

  • Phoenix Innovations

    Employee Sales New Opening

    3 weeks ago

    Phoenix Innovations Orlando, United States

    Location: 76337 Waldbronn | Type of contract: Full-time/part-time, permanent | Job ID: 829733 · What you will be doing with us: · You love it when your guests feel comfortable and you can give them your full attention? With ease, you convey to our customers in sales and at the ca ...

  • Fusion Dynamics

    Application consultant/ Master baker or food technologist

    3 weeks ago

    Fusion Dynamics Holden Heights, United States

    The Agrano GmbH & Co. KG is an internationally engaged biotechnology company, specialized in the production and distribution of biological yeast products. Since 1996, Agrano GmbH & Co. KG has been producing unique bio-yeast products for commercial processing and natural food reta ...