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    Director of Marketing - Orlando, United States - Moms For Liberty

    Moms For Liberty
    Moms For Liberty Orlando, United States

    1 week ago

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    Description

    Location:
    On site, located in Melbourne, FL. (Will consider remote)
    Moms for Liberty is seeking a Director of Marketing. This is a senior-level position that leads and oversees all of the company's marketing efforts from creative to operations. This includes developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff.
    Responsibilities
    Collaborate with leadership team to uncover insights for developing marketing and branding strategies for our organization. Position and promote Moms for Liberty by executing marketing campaigns and strategies.
    Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
    Monitor progress and submit performance reports of campaigns.
    Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive organizational interest.

    Assist chapter leaders, Moms for Liberty ambassadors, and event planners with conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.

    Design and implement comprehensive marketing strategies to create awareness of the organization's activities.
    Oversee and grow the department and provide guidance and feedback to marketing team.
    Plan and execute campaigns for national promotion, launching of new merch, chapter leadership recruitment and membership drives.
    Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications.
    Conduct general market research to keep abreast of trends and competitor's marketing movements.

    Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and trends, and translate results into actionable insights for marketing plan.

    Control budgets and allocate resources amongst projects.
    Ensure all graphics, documents, videos and materials are aligned with Moms for Liberty Brand and Style Guide.
    Provide strategic guidance for staff on brand alignment.
    Required Skills and Qualifications
    Communicate effectively and work well under pressure.
    Successful track record in senior marketing role and campaign creation.
    Excellent leadership, communication, and decision-making skills.
    Experience in digital and print marketing, content marketing, and social media marketing.
    Proven ability to plan and manage budgets.
    Bachelor's degree (or equivalent) in marketing, advertising, or communications.
    Proficiency with content management systems and design software.
    Excellent writing and editing skills.
    Analytical and creative thinking are essential.
    Up to speed with current and online marketing techniques and best practices.

    #J-18808-Ljbffr
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