- Provide end-to-end downstream product support.
- Develop and implement direct-to-physician and direct-to-patient marketing plans.
- Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, messaging, and best practices.
- Lead trade show activities for the product and provide in-person support where required.
- Develop and execute social media and digital marketing campaigns.
- Create comprehensive product positioning and messaging plans for products, indication expansions, or data releases.
- Maintain current knowledge of relevant literature and the competitive landscape.
- Ensure that key commercial objectives for the assigned product line are exceeded.
- Analyze and regularly report on program development using highly data-driven metrics.
- Work closely with key opinion leaders to maximize their participation in promotional activities and educational events.
- Manage project budgets and quickly analyze data to determine ROI on marketing programs, modifying programs accordingly.
- Manage inventory and demo unit needs tightly in relation to product iterations and LMR rollouts in a predictable and transparent manner.
- Create and manage a KOL network to support new account launch activities, publications, and podium talks at key trade shows.
- Formulate new downstream promotional strategies and execute them to drive market adoption and growth based on competitive marketplace activity.
- Collaborate closely with marketing agencies and vendors in the development of promotional content.
- This position must be able to communicate with all areas of the company and will interact regularly with QA/RA, Med Affairs, Medical Education, Clinical, Marketing, Digital Marketing, Sales, Customers, and Senior Leadership.
- Perform other duties as assigned.
- Bachelor's Degree preferably in Marketing, Business, Biological/Clinical Science, Engineering, or related field; MBA preferred.
- Minimum 8 years total work experience OR minimum 6 years medical device/medical marketing experience.
- Excellent communication and presentation skills.
- Convert product/customer feedback into valuable insights that can help drive the development of new marketing programs.
- Demonstrated marketing acumen, with both analytical and creative skills.
- Competently represent the Company at professional functions and customer meetings.
- Excellent advocacy and persuasive skills.
- Healthy disdain for the status quo, and a willingness to question existing practices to identify better alternatives.
- Work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
- Succeed in a rapidly changing, agile environment where continuous innovation is requisite to success.
- Plan and manage at both strategic and tactical levels.
- Strong project management and organizational skills.
- Succeed and be effective in a fast-paced, entrepreneurial environment.
- Medical device sales experience; preferred.
- Proficient software skills across all standard programs; experience; preferred.
-
Marketing Manager
3 days ago
Perfection Hy-Test Company Irvine, United StatesPerfection Hy-Test Company · Come join a team where People make the difference As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to a ...
-
Digital Marketing Manager
19 hours ago
Xe Irvine, United StatesAt Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these serv ...
-
Digital Marketing Manager, Thv
1 day ago
Edwards Lifesciences Irvine, United StatesJob Description · Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authe ...
-
Product Manager, Upstream Marketing Tmtt
1 week ago
Edwards Lifesciences Irvine, United StatesInnovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. This is an exciting opportunity for an exceptional marketing and strategy professional with prior medical device experience to join a gro ...
-
Product Manager, Upstream Marketing,tmtt
19 hours ago
Edwards Lifesciences Irvine, United StatesInnovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more ...
-
Food Service Customer Marketing Manager
1 week ago
PepsiCo Irvine, United StatesOverview: · PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we're excited about the future. We take chances. To ...
-
Brand & Marketing Manager
1 week ago
Virgin Galactic Tustin, United StatesThe Marketing Communications Manager will work a hybrid schedule from our Tustin CA office 3x per week. · - Executes the defined go-to-market strategy. Manage the sales and customer marketing program across all direct, channel, and pre-sales campaigns including sales asset develo ...
-
Product Marketing Manager
1 week ago
Porsche Design of America, Inc. Costa Mesa, United States**Product Marketing Manager**: · If you make hearts beat faster, your own has to be in the right place. · - **Code number**:J · - **Entry level**:Professionals · - **Location**:Costa Mesa · - **Organization**:Porsche Design of America, Inc. · **Tasks · **Tasks**Tasks*** · **Posi ...
-
Marketing Channel Manager
1 week ago
Behr Paint Company Santa Ana, United StatesThe role of the Multi-Channel Sales Manager is to achieve incremental sales targets and increase market penetration. Responsibility includes managing revenue, market share, and profitability for assigned channel(s). This role is also responsible for developing strategic partnersh ...
-
Marketing Manager Germany
1 week ago
Aurora Ventures Fairview, United StatesCompany: · A young and award-winning scale-up specializing in the development and sale of ergonomic, customizable pillows · The business has expanded to include the distribution of other sleep products such as mattresses, toppers, blankets, and box spring beds · Currently active ...
-
Manager in the pickup market
2 weeks ago
Crimson Technologies Laguna Hills, CA, United States FreelanceThe H. Ludendorff GmbH is a wholesale company for plumbing and heating. For almost 100 years, in 4th generation, we have been supplying large and small commercial customers with top-quality plumbing, heating, and ventilation technology. With 10 locations in 4 federal states, our ...
-
Marketing Manager
1 week ago
Seal It Services, Inc. dba Bond It Santa Fe Springs, United StatesSeal It Services, Inc. dba Bond It, a multinational company specializing in building chemicals, adhesives, and specialty tape, is entering an exciting phase of expansion and brand development. While maintaining our strong presence in traditional B2B marketing, we are also venturi ...
-
Marketing Manager
2 days ago
Magnolia Foods, Llc. Mira Loma, United States**Essential Duties**: · - Lead the development and implementation of our brand strategy across all channels and all geographies. · - Lead cross-functional marketing teams to identify opportunities to drive growth, build brands, improve existing product portfolio including ongoing ...
-
Marketing Manager
3 days ago
Circle K Corona, United States**Essential Functions**: · Oversees and supports strategic decisions from the National and Regional level, as well as local. Oversees operational aspects of merchandise execution. Expand brand presence in each market by developing an annual marketing plan, utilizing local opportu ...
-
Manager Marketing
19 hours ago
Emanate Health Covina, United States Full time**Current Emanate Health Employees - Please log into your Workday account to apply**: · Everyone at Emanate Health plays a vital role in the care we deliver. No matter what department you belong to, the work you do at Emanate Health affects lives. When you join Emanate Health, yo ...
-
Manager, Genesis Marketing Fleet
19 hours ago
Hyundai Motor America Fountain Valley, United States**Manager, Genesis Marketing Fleet**: · **Date**:May 17, 2024 · **Location**: Fountain Valley, CA, US, 92708 · **Company**:Hyundai Motor America · At Genesis, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete pa ...
-
Wholesale Marketing Manager
3 days ago
Travis Mathew Huntington Beach, United StatesTravisMathew is a premium apparel brand that exists because we seized an opportunity—and we're inviting you to take yours. Back in 2007, we saw there weren't many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the su ...
-
Marketing Manager
1 week ago
Virtual Irvine, United StatesJob Title: Sr. Marketing Manager · Enterprise b2b supply chain and logistics services for all phases of product development · Summary: · Vaco Staffing is performing a confidential search for a Marketing Manager on behalf of a leading global technology hardware supply chain solu ...
-
Marketing Manager
1 week ago
Western Growers Irvine, United States· You spend more than half of your waking hours working. Make these precious, fleeting moments matter by working for an organization and a cause you can believe in. · Western Growers exists for one reason only: to ensure the future viability of its members – the hard-working, s ...
-
Manager, Marketing
1 week ago
BioSpace, Inc. Irvine, United StatesJob Details · Company Description · AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key t ...
Sr. Downstream Marketing Manager - Irvine, United States - Inari Medical
Description
The Sr. Marketing Communications Manager works independently to support Inari's product position and success in the marketplace. This role takes ownership of all marketing communications and downstream marketing, including but not limited to market sales support, conference support, HCP, and direct-to-patient marketing, product positioning, key messaging, competitive differentiation, and campaign development. In addition, the Marketing Manager drives marketing strategies, messaging, and content creation through collaboration with cross-functional teams.
Responsibilities
Inari Medical, Inc. advises applicants that employment is subject to completion of a successful background check.