Food Service Customer Marketing Manager - Irvine, United States - PepsiCo

PepsiCo

Verified Company

Irvine, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Overview:
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we're excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products.

Think about your last group celebration:
Chances are, one of our iconic brands was by your side.

At PepsiCo, you're invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone's welcome. Here, you can dare to be yourself.

No matter who you are or where you're from, you can influence the people around you and the world at large.

By showing up, you'll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Join us. Dare for Better

PepsiCo is looking for a strategic, creative, and results-oriented Marketing Manager to help drive and execute the marketing agenda for Taco Bell & Habit Burger Grill.

This role provides the best combination of Commercialization, Innovation, and Activation/Comms experiences as well as an exciting opportunity to help integrate PepsiCo's marketing priorities at one of our most important partners.

Along with the Sr.

Marketing Manager on the team, you will work with the customer and key internal PepsiCo stakeholders to strategically evaluate business opportunities, and to develop and execute consumer-relevant marketing programs across both food & beverage.

Key to success will be aligning and executing marketing programs in a way that positively impacts PepsiCo and Taco Bell/Habit Burger brand equities while also driving sales.

In addition to the experience of working with some of the most dynamic and innovative brands in the PepsiCo and YUM portfolios, this role will develop leadership skills in key areas such as collaboration and influencing through interaction with internal and external leadership, cross-functional connections across the PepsiCo organization, and creative problem-solving within customer team dynamics, dealing with ambiguity, and driving for results.

Responsibilities:

Partner with Taco Bell & Habit Burger Grill marketing & sales leaders to help define accountspecific marketing strategies and programs that support achieving volume, sales, and brand growth targets over a multiyear horizon
Lead execution of PepsiCo's Taco Bell & HBG annual operating plans, management of the agency briefing and creative development process, and close collaboration with internal cross functional experts (Operations, Sales, Finance, Legal, Supply Chain, R&D)
Become a PepsiCo brand portfolio expert, leveraging indepth knowledge of company brand priorities, products and assets, relevant market research, and analysis of competitive activity to deliver bestinclass solutions to marketing needs
Oversee with Sales the testing and launch of select new PepsiCo beverage & culinary innovation propositions and platforms
Event organization & coordination of various onsite & offsite customer and franchisee meetings/conventions

Compensation and Benefits:

The expected compensation range for this position is between $102,800 $172,100 based on a fulltime schedule.
Location, confirmed jobrelated skills and experience will be considered in setting actual starting salary.
Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually.

Qualifications:

Undergraduate degree (B.A. or B.S.) with minimum 57 years of experience with consumerpackaged goods or foodservice industries; MBA with a concentration in Marketing is a plus
Prior customer marketing management/account management experience
Proven expertise in creative agency management, and ability to influence and mobilize crossfunctional team members within a matrixed environment
Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
Excellent written and oral communication skills, including presentation & storytelling skills, and the ability to quickly establish rapport and credibility with key stakeholders
An analytic, strategic thinker who is selfconfident, straightforward, flexible, and demonstrates a sense of urgency

Essential Skills:

Strong team leadership skills in addition to attention to detail to tactically deliver day to day work
Ability to effectively collaborate, communicate and influence in a matrix environment
Demonstrated capability in building relationships by inspiring trust and excitement around shared goals
Professional maturity abili