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    Marketing Manager - Irvine, United States - Western Growers

    Western Growers
    Western Growers Irvine, United States

    4 weeks ago

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    Description
    You spend more than half of your waking hours working. Make these precious, fleeting moments matter by working for an organization and a cause you can believe in.


    Western Growers exists for one reason only: to ensure the future viability of its members – the hard-working, salt of the earth farmers who grow the fruits, vegetables and tree nuts that feed our nation and nourish our bodies.

    But their way of life, their ability to pass their multi-generational farms and family legacies on to their children and grandchildren, is being jeopardized by a host of threats, many of them beyond their control.

    They face a growing litany of laws and regulations that make it increasingly difficult and expensive to do business.


    Our members depend on us to help them remain competitive and profitable in spite of these trying circumstances, which we do by fighting – heart and soul – for them every single day.

    We passionately advocate for them in the halls of Congress and on the steps of the state capitol.

    We actively facilitate the advancement of technology designed to help them become more efficient and less dependent on diminishing resources.

    We diligently provide health insurance to their farm workers, as well as other insurance solutions tailored to the unique business.

    We do all of this, and more, from a position of leadership in the agriculture industry, which requires a team of intelligent, inquisitive and innovative individuals sold out for our common purpose.


    Compensation:
    $66,839 - $91,890 with a rich benefits package that includes profit-sharing.

    Job Description Summary


    The Western Growers Family of Companies (WGFC)'s Marketing Manager is responsible for advancing the Company's development, implementation, and performance assessment of all strategic marketing.

    The individual must be able to work well in cross-functional teams and conduct and evaluate industry and market research. This position reports to the Senior Manager, Marketing and will serve clients across the entire family of companies.

    Qualifications

    BA/BS degree and four (4) to six (6) years of experience in marketing or related field preferred. Experience in the agriculture, health benefits or health insurance industry is highly desirable.
    Demonstrated ability to create marketing strategies to drive demand and introduce, position, and market products and services.

    Excellent project management abilities –including time and task management, delegating assignments, and working collaboratively to meet deadlines and budget requirements with a record of measurable results.

    Project Management Professional (PMP) certification is highly desirable.
    Strong ability to contribute innovative solutions to marketing and sales challenges.
    Strong interpersonal skills and ability to present ideas to leadership to improve existing strategies.
    Advanced knowledge of marketing automation, content management, earned media, paid media, owned media, and marketing analytics.
    Highly experienced with marketing automation systems, content management systems, and project management platforms.
    Solid understanding of performance marketing, conversion, and online customer acquisition.
    Self-motivated and highly skilled at managing multiple projects, working in a high-paced environment.
    Excellent verbal and written communication skills.
    Demonstrated level of professionalism, including the ability to exercise sound judgment, discretion, tact, and diplomacy.
    Internet access from a cable or fiber provider with 40 MB download and 10 MB upload speeds.
    Home router with wired Ethernet (wireless connections and hotspots are not permitted).
    A designated room for your office or steps taken to protect company information (e.g., computer facing towards the wall, etc.)
    A functioning smoke detector, fire extinguisher, and first aid kit on site.

    Duties And Responsibilities

    Marketing & Brand Development

    Establish strategic goals by gathering pertinent business, financial, service, and operations information.
    Develop and execute marketing strategies with an interdisciplinary team of marketers.
    Support the execution of a marketing strategy that maintains consistency in branding and message.
    Support the ongoing development of marketing automation and content management systems.
    Lead marketing campaigns from the ideation stage through execution.
    Govern quality standards for all marketing deliverables.

    Account Management

    Maintain close communication with internal WGFC stakeholders to ensure their marketing needs are being met. Report on risks and quality variances.

    Conduct market research and analyze past efforts to present informed plans for building new relationships, increasing customer engagement, and maximizing sales opportunities.

    Manage external stakeholder relationships using communication plans, briefs, and reporting vehicles.
    Enforce project management workflows within the marketing team.

    Collaborate with staff in the operations team to ensure the delivery of meaningful, relevant, well-constructed, and error-free work that meets established deadlines and supports department, company, stakeholder objectives, and priorities.

    Manage the development and delivery of actionable reports to clients and stakeholders.

    Project Management

    Maintain production markers and facilitate production workflow to ensure deadlines are met within scope and cost.
    Develop marketing creative briefs and project plans. Execute those plans ensuring adherence to scope, schedule, and cost.
    Manage the marketing production queue, asset delivery, and distribution across the WGFC.

    Manage the marketing contribution for WGFC events (online and in-person) to maintain brand standards and ensure adherence to scope, schedule, and cost.

    Provide bi-weekly project status reporting to marketing leadership, including team workload and identified risks.

    Other

    Utilize all capabilities to satisfy one mission — to enhance the competitiveness and profitability of our members.

    Do everything possible to help members succeed by being curious and striving to understand what others are trying to achieve, planning, and executing work helpfully and collaboratively.

    Be willing to adjust efforts to ensure that work and attitude are helpful to others, be self-accountable, create a positive impact, and be diligent in delivering results.

    Produce high-quality products and deliverables that support and benefit our clients.
    Participate actively and regularly in project reviews.
    Engage in educational opportunities.
    Maintain internet speed of 40 MB download and 10 MB upload and router with wired Ethernet.
    Maintain a HIPAA-compliant workstation and utilize appropriate security techniques to ensure HIPAA-required protection of all confidential/protected client data.
    Maintain and service safety equipment (e.g., smoke detector, fire extinguisher, first aid kit).
    All other duties as assigned.

    Physical Demands/Work Environment


    The physical demands and work environment described here are representative of those that must be met by an employee to perform the essential functions of this job successfully.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to communicate with others. The employee frequently is required to move around the office. The employee is often required to use tools, objects, and controls. This noise level in the work environment is usually moderate.
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