Marketing Manager - Irvine, United States - Perfection Hy-Test Company

Perfection Hy-Test Company

Verified Company

Irvine, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Perfection Hy-Test Company

Come join a team where People make the difference As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.

The Marketing Manager, is responsible for orchestrating comprehensive marketing strategies that drive brand awareness, amplify product positioning, and align with revenue targets.

The role involves developing annual strategic marketing plans for key product lines, overseeing successful product launches, and collaborating seamlessly across departments to ensure cohesive execution.

By delving into market intelligence and understanding buyer behavior throughout distribution channels, this role shapes the company's competitive advantage and fosters innovation.

Through effective communication with the sales team, this individual articulates the unique value proposition of products and provide essential insights to guide the overall marketing strategy.

Additionally, this position will oversee the creative production of marketing materials, implementation of Web Strategy for optimal online presence, and strategically integrate technology to keep the company at the forefront of the dynamic vehicle electronics landscape.

Salary range:
$105K-$120K. This position is located at the Irvine, CA office.

Essential Functions/Job Responsibilities:

Digital Marketing Strategy:

Plan, execute, and enhance campaigns across channels with engaging content.
Ensures that all marketing activities comply with relevant regulations and industry standards. Stay informed and communicate changes in regulations that may impact marketing strategies.

Website & Social Media Leadership:

Oversee the effectiveness of websites, ensuring content is uptodate, userfriendly, and optimized for search engines (SEO).
Support website development roadmap for future improvements; identify areas for website enhancement based on performance, user feedback, competitive intel, etc.
Manage and expand company's media presence. Develop and execute social media campaigns to increase brand awareness and engagement.

Analytics & Reporting:

Identify KPIs and metrics for measuring digital marketing success.
Monitor digital marketing performance using analytics tools (Google Analytics, Campaign Monitor, etc.). Prepare reports and presentations on key metrics and insights.

Content Creation & Management:

Lead content creation efforts across both digital and traditional channels, including copywriting, imagery, and video production.
Provide creative direction for new content initiatives, ensuring brand consistency and adherence to messaging guidelines.

Traditional Marketing:

Oversee traditional marketing efforts, including presentation and print materials, trade show support, and other offline initiatives, ensuring alignment with overall marketing objectives.
Collaborate with creative and media vendors to integrate various marketing initiatives across channels, maximizing reach and consistency.

Other Cross-Functional Initiatives:

Implement platforms for transparent sharing of marketing materials and customer successes internally to address the communication gap and ensure all employees are informed and engaged.
Establish and execute a plan for internal communication activities to provide employees with frequent updates on marketing initiatives, customer wins and other business priorities.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field, with a minimum of 5+ years of experience in digital marketing, traditional marketing, and content development OR 8+ years' equivalent experience.
Proven track record of developing and implementing successful digital and traditional marketing strategies.
Experience in content development across various channels, including digital and traditional platforms.
Strong analytical skills with the ability to derive insights and make datadriven decisions.
Experience in managing creative agencies and thirdparty vendors, ensuring successful collaboration and project execution.
Proven ability to lead crossfunctional projects and effectively influence others through demonstrated leadership and team management abilities.
Exceptional written and verbal communication skills, adept at influencing stakeholders and driving alignment.
Creative thinker with a passion for innovation and staying updated on industry trends.
Ability to travel up to 20%

Qualifications include:

Strategic Planning
Market trends analysis
Project Management
Strong communication skills and ability to communicate with sales team/channel partners
Analysis of Market Demand, Market Share and Value Proposition of own products vs. main competitors

Physical Requirements/Work Environment
Ability to travel by air, train, automob