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    Manager, Marketing - Irvine, United States - BioSpace, Inc.

    BioSpace, Inc.
    BioSpace, Inc. Irvine, United States

    3 weeks ago

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    Job Details

    Company Description

    AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

    Job Description

    Talent will be hired at a level commensurate with experience.

    The Migraine Marketing Manager (MM) is a key member of the migraine marketing team and has both in-house and field responsibilities. The MM serves as the key contact for External Experts (EE), gathers business insights to support brand strategy and tactical development to drive brand performance, uncover collaboration opportunities to improve care and treatment, coordinate customer engagement activities across migraine marketing teams, external field teams, and medical stakeholders. The MM will build AbbVies migraine market leadership through increasing brand awareness, quality insights, and B2B collaborations to improve migraine care and treatment.

    The MM will act as the face of the AbbVie Marketing team to develop and implement a coordinated customized strategy per assigned EE across all migraine brand and field facing teams. Working in an internal and external team-based environment, the MM will ensure the migraine customer engagement strategy is aligned to brand and portfolio business goals by driving and coordinating the implementation of innovative tactics.

    Key Responsibilities:

    External Expert Engagement and Development
    • Strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations.
    • Pull through tailored engagement partnership with External Experts to improve patient care and migraine treatment within institution/practice.
    • Ensure consistent tactical execution throughout the year to drive key marketing engagement.
    • Must be able to manage effective written and oral communications with External Experts and be able to confidently represent AbbVies interests with key stakeholders.
    • Demonstrate in-depth understanding of external and internal drivers within key customer accounts to pull through marketing initiatives.
    • Supports development and tactical action plans; execute upon tactical plan in a timely and effective manner.
    • Leads the planning, coordination, and execution of conventions, ad boards, speaker programs, meetings, and medical education projects across marketing, access, and medical stakeholders within assigned budget.
    • Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation.
    • Provide training on HCP led peer to peer slide deck content and updates and uncover area speaker programming opportunities based on local market dynamics, provide guidance on speaker selection and content to align speaker to audience.
    Marketing Initiatives
    • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed.
    • Requires the ability to synthesize in-depth insights based on brand key business questions that will provide input to marketing brand teams, resource optimization, and tactic development to drive brand performance.
    • Responsible for understanding market drivers, competitive landscape, and provider dynamics.
    • Effectively track and manage the marketing budget. Consistently manage multiple projects to deliver high-quality work products in a timely fashion.
    • Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Corporate Compliance, Consumer Marketing, and IT
    Scope and Key Skills
    • Strong communication (verbal and non-verbal) skills.
    • Understanding of marketing and sales organizations collaboration to drive brand performance.
    • Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary and primary research). Uses appropriate data sources to evaluate effectiveness of promotional tactics and develop business strategy.
    • Strong collaboration and team orientation, with experience accomplishing results by influencing without authority.
    • Self-development with the latest clinical data, brand strategy and tactics, competitive landscape, and ability to develop standard tools.
    • Ability to work and multi-task in a fast-paced environment.
    • Ability to effectively plan, prioritize, execute, follow up, anticipate problems, and find solutions.
    • Strategic thinker with autonomy to forge focused business strategies with internal and external stakeholders.
    • Good relationship skills with the ability to self-organize and work across multiple functions (sales, compliance, finance, product development, public affairs, medical affairs), with the ability to influence.
    • Continually evaluates and applies knowledge of the effectiveness and efficiency of key tactics to meet measurable key performance indicators.
    • Effectively manages projects to deliver high-quality work in a timely fashion (meets deadlines).
    • Strong digital mindset, capabilities, and confidence towards omnichannel usage
    • Ensure regulatory guidelines are followed.
    • Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically, significant health care experience. Understanding of attributes of other functional areas and impact of relevant decisions
    Qualifications
    • Bachelors Degree
    • Previous experience in sales, sales management, or marketing with at least 2 years of experience in Migraine (preferred).
    • Travel up to 60% of the time including some weekends, with requirement for evening work.
    • Collaborative working style. Must work across an integrated team colleague, understanding priorities and key responsibilities that impact the business.
    Additional Information

    Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
    • The compensation range described below is the range of possible base pay compensation that the Company believesingood faith it will pay for this role at the time of this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, and we mayultimatelypay more or less than the posted range. This range may be modified in the future.
    • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligible employees.
    • This job is eligible to participate in our short-term incentive programs.
    • This job is eligible to participate in our long-term incentive programs.
    Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensationand benefitsthat are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid andmay be modified at the Companys sole and absolute discretion, consistent with applicable law.

    AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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