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Rocky Hill

    Global B2B/B2C Digital Activation Sr. Manager - Rocky Hill, United States - Henkel AG & Co. KGaA

    Henkel AG & Co. KGaA
    Henkel AG & Co. KGaA Rocky Hill, United States

    3 weeks ago

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    Description


    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day.

    If you love challenging the status quo, join our community of over 50,000 pioneers around the globe.

    Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

    With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills.

    Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
    Dare to make an impact?

    YOUR ROLE
    Lead the transformation of digital activation and marketing lead management processes to align with business needs and market dynamics.
    Develop and implement best-in-class marketing and lead management capabilities, including defining processes, roles, KPIs, and technology requirements.

    Drive full integration, change management and collaboration between marketing and sales teams to manage and convert contacts, leads, MQLs, and sales opportunities effectively.

    Build and govern global digital activation initiatives and campaign blueprints, including account-based marketing strategies, to drive conversion rates and customer lifetime value.

    Collaborate with multiple markets, businesses, and functions simultaneously to execute digital activation initiatives and campaigns effectively.

    Utilize cloud marketing automation tools and BI platforms (e.g., SAP, Salesforce, Adobe, Eloqua/Oracle) to optimize campaign performance and drive insights.

    Manage complex multi-channel B2B and B2C CRM or digital marketing campaigns with multiple stakeholders and geographies involved.

    #J-18808-Ljbffr


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