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    Senior Product Marketing Specialist - Houston, United States - Sabre

    Sabre
    Sabre Houston, United States

    3 weeks ago

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    Description
    Sabre is a technology company that powers the global travel industry.

    By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.


    Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

    Simply put, we connect people with moments that matter.

    Sabre is the global leader in innovative technology that leads the travel industry. Our employees are bright, driven people who have a penchant for technology and want to hone their skills.

    If you are interested in challenging work, being part of a global team and solving complex problems - then Sabre is right for you Our people develop and deliver powerful solutions that meet the current and future needs for our airline, hotel, and travel agency customers.

    As a Product Marketing Manager, you are responsible for making your products "fly-off the shelf."

    This role is not about doing demos or presenting product features (although these may sometimes occur).

    Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results.

    You will play an integral role in creating alignment around value messaging and organizing product launches and releases.


    You know our competitors like the back of your hand: what they do today and what they plan to do in the future.

    You also know our buyers better than they know themselves, including how they make their buying decisions. This isn't guesswork.

    You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

    You will collaborate with our channel marketing team to develop innovative programs that drive demand and help close sales.

    An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems.

    You are obsessed with tracking performance and have the data to prove what's working and what isn't.


    In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

    Key Responsibilities

    Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
    Understand the competitive landscape—be an expert on our competition and how they are positioned
    Implement key information to mold the product messaging and GTM strategy
    Collaborate with product management, channel marketing, and sales to develop product positioning and messaging that resonate with our target buyer personas

    Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.

    Then drive changes to our sales and marketing processes based on what you learn
    Develop a marketing plan for the products you support in conjunction with our channel marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
    Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
    Plan releases of existing products and manage the cross-functional implementation of the plan
    Act as the primary omni-channel thought leader for the products you support externally
    Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
    Actively seek to develop knowledge of products and how features can address customer pain points
    Offer insights and advice to colleagues in need of support
    Requirements

    3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
    Ability to think strategically and tactically to drive the value messaging success
    Ownership mindset of individual and team objectives; Has the ability to work independently and resolve professional, technical or operational project problems in a creative, methodical manner
    Experience working in a team-oriented, highly collaborative environment that is geographically distributed
    Ability to perform quantitative and qualitative analysis, extract key takeaways from large amounts of data and information to make data-driven decisions
    Ability to think in a multi-stakeholder environment where there are often competing priorities, goals and challenges across our diverse set of customers and partners
    Ability to manage and prioritize several projects
    Proficient in Microsoft Office use for data analysis and written communication
    Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce
    Familiar with marketing automation tools such as Pardot
    Power user of networking tools such as LinkedIn and Twitter
    Exceptional ROI-tracking skills, able to prove what is –or isn't—working
    Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
    Must have strong ownership – drive projects through to completion
    Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player
    Bachelor's degree in business or marketing; MBA preferred
    Hospitality industry knowledge or strong product marketing in a B2B environment preferred
    Sabre offers the following outstanding benefits:

    Very competitive compensation
    Generous Paid Time Off (25 PTO days)
    4 days (one day/quarter) Volunteer Time Off (VTO)
    5 days off annually for Year-End Break
    We offer a comprehensive medical, dental and Wellness Program
    12 weeks paid parental leave
    An infrastructure that allows flexible working arrangements
    Formal and informal reward, recognition and acknowledgement programs
    Lots of fun and engaging employee development events
    Reasonable Accommodation

    Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre at

    .

    Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

    Affirmative Action


    Sabre is an equal employment opportunity/affirmative action employer and is committed to providing employment opportunities to minorities, females, veterans and disabled individuals.


    EEO IS THE LAW
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