Inbound Marketing Specialist - Houston, United States - Avetta, LLC

Description

Avetta's SaaS platform connects the world's leading organizations with qualified suppliers, contractors, and vendors. We bring unmatched visibility to companies through cloud-based technology and human insights. As a result, we foster sustainable growth for businesses and their supply chains. Our SaaS subscription software is used by 85k+ active customers in over 100 countries.


Summary:


Responsibilities:

• Develop and implement a comprehensive inbound marketing strategy to generate leads and drive conversions.
• Manage the creation of engaging and bespoke content to help move customer segments through the marketing funnel.
• Collaborate with the sales team to ensure alignment between marketing and sales objectives, and to optimize lead conversion.
• Analyze and report on the performance of inbound marketing activities, using data to inform and adjust strategies as needed.
• Manage inbound leads from review sites, maximizing our market perception.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in inbound marketing, preferably in a B2B SaaS environment.
• Proven track record of designing and executing successful inbound marketing campaigns.
• Excellent written and verbal communication skills, with the ability to create compelling content for various audiences.
• Proficiency in marketing automation and analytics tools (e.g., Marketo, Microsoft Office, Analytics).
• Ability to work crossfunctionally and collaborate with teams across the organization.
• Strong analytical skills, with the ability to interpret data and make informed marketing decisions.

LI-Remote