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    Brand Manager - Dallas, United States - CWS Apartment Homes

    CWS Apartment Homes
    CWS Apartment Homes Dallas, United States

    3 weeks ago

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    Description
    What You Will Do

    As a Brand Manager at CWS, the primary responsibility is to shape and strengthen the brand identity and market presence of 105 properties and our parent brand. You will lead the creative direction and oversee the development of branding across all marketing channels, collaborating with diverse teams to craft comprehensive brand strategies and maintain a consistent, compelling brand message that deeply connects with our intended audience. Our expectations are for you to:

    Align with and positively influence the CWS Culture.
    • As a team member, embody and promote the CWS Purpose and Values.
    • Cultivate a collaborative and inclusive marketing team environment that reflects and enhances our company's culture.
    Safeguard and evolve the portfolio's brand identity.
    • Continuously monitor and ensure the consistent application of visual brand elements, such as logos, color schemes, and typography, across all marketing material and properties within the portfolio.
    • Collaborate with marketing team to refine and amplify brand messaging, ensuring it effectively communicates the unique value propositions to potential clients.
    • Conduct regular analysis to identify industry trends and benchmark our branding efforts, proactively adapting strategies to maintain a competitive edge in the market.
    Provide creative direction for advertising and marketing campaigns, maintaining brand consistency in collaboration with design and content.
    • Lead brainstorming sessions and creative workshops with marketing team to develop innovative campaign concepts that align with company's objectives.
    • Define and communicate compelling creative visions that resonates with the organization's goals and targeted audience.
    • Plan, execute and deliver high-quality creative projects on time and within budget requirements.
    • As the Brand Manager you will own the visuals, copy, and multimedia elements to these campaigns to ensure they adhere to our brand guidelines and convey a cohesive brand message.
    • Continuously monitor the performance of advertising and marketing campaigns, analyzing key performance indicators to assess their effectiveness. Use data-driven insights to make strategic adjustments, optimizing campaigns for improved outcomes and alignment with brand objectives.
    Foster productive collaborations both internally with cross-functional teams and externally with agency partners, suppliers, and industry influencers.
    • Cultivate and nurture relationships with external creative agencies, freelancers, and collaborators.
    • Manage all external multimedia marketing projects.
    • Stay up-to-date with industry trends, emerging creative technologies, and design innovations to maintain a competitive edge in the market.
    • Collaborate with various departments to align marketing strategies with overall business objectives.
    Qualities
    • Impeccable judgement and ability to make sound decisions in a fast-paced, dynamic setting
    • Optimistic and encouraging mindset
    • High emotional intelligence
    • Excellent oral and written communicator
    • Skilled presenter
    • Active listener
    • Flexible and adaptable
    • Strong project management skills
    • Creative problem-solver
    Requirements
    • Four-year Bachelor's degree required in marketing, graphic design, business administration, or related field.
    • 5+ years of relevant experience in brand management
    • Proven experience in market research, advertising, and product management
    • Design and copywriting skills to create compelling advertising for various marketing mediums
    • Well-versed in digital marketing strategies, including social media, online advertising, and e-commerce.
    • Three professional references
    • Experience interacting effectively with team members at all levels of an organization.
    This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. The above statements are intended to describe the general nature and level of work being performed.

    CWS Purpose: "Enhancing Lives the CWS Way"

    CWS Values:

    Honoring Our Word. Do what you say you will do.

    Employ thoughtful and careful consideration when making a commitment.
    • Take ownership of your commitment.
    • Follow through on promises consistently.
    Ethical Dealings are Paramount. Do the right thing all the time, every time.

    Be open and honest in all situations, especially when it's difficult to be so.
    • Respect confidentiality and protect privacy.
    • Put other employees, residents, and investors before yourself.
    • Charge fair and appropriate fees to our investors.
    A Respect for People Treat others the way you want to be treated.

    Use honest, thoughtful, and specific communication.
    • Be responsible for how you are heard.
    • Be transparent and inclusive.
    • Share information timely and consistently.
    • Have empathy - search for the truth and be intentionally slow to understand.
    Requirement for Profitability and Sustainability

    Bring value to our employees, residents and investors in a company designed for the long term.
    • Promote mindful spending.
    • Be efficient.
    • Be forward thinking.
    • Grow with courage.
    • Be team oriented.
    A Demand for Excellence with a Sense of Urgency

    Be intentional. Be accurate. Be timely. CARE.

    Go above and beyond.
    • Get after it.
    • Hold yourself and each other accountable.
    • Inspect what you expect.
    • Communicate what matters most.
    • Delight the customer.
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