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Brand Development Manager - Dallas, United States - Bespoken Spirits Inc.
Description
Brand Development Manager - Bespoken Spirits, Inc.
We are seeking a passionate and driven Brand Development Manager to join our team at Bespoken Spirits, Inc. As the Brand Development Manager, you will play a crucial role in representing our brand, promoting sales, and providing staff training and brand enlightenment at both on-premise and off-premise accounts. Your primary focus will be on expanding our market presence, building strong relationships with key stakeholders, and most importantly, DRIVING SALES.
Responsibilities:
1. Brand Advocacy: Act as a brand disciple, embodying the values and ethos of our brands. Champion the brands by effectively communicating their unique qualities and advantages to potential customers and partners.
2. Sales and Account Management: Identify and target on-premise and off-premise accounts, including bars, restaurants, country clubs, resorts, liquor stores, and other establishments. Drive sales by developing and executing effective relationship building skills, relevant fact-finding skills to authentically help the customer and by exhibiting genuine passion for our exciting brands
3. Relationship Building: Cultivate and maintain strong relationships with key stakeholders, including distributors, on-premise accounts, retailers, and industry influencers. Collaborate with them to promote our brand and secure prominent placements and ongoing partnerships.
4. Training and Education: Conduct comprehensive training sessions for staff at on-premise and off-premise accounts, ensuring they are knowledgeable about our products, brand story, and key selling points. Provide ongoing support and guidance to help them effectively promote, focus on, and sell our products.
5. Reporting: Prepare regular reports on personal sales performance and KPI's.
6. Events and Product demonstration: Plan and execute promotional events and local tastings at account level to increase brand visibility and generate sales.
7. Manage personal sales budget and submit expenses ahead of deadline.
Requirements:
Bachelor's degree in Business, Marketing, or a related field preferred.
Experience selling spirits to both on-premise and off-premise within the state of Texas.
Solid account relationships within the on-premise trade.
Excellent communication and presentation skills, with the ability to effectively convey the brand's story and value proposition.
Strong negotiation and relationship-building skills, with a track record of successfully closing sales and managing key relationships in accounts.
Self-motivated, results-oriented, and able to work independently, as well as part of a team.
Must have reliable vehicle and clean driving record.
Flexibility with personal schedule to be in the market during evenings and weekends, as needed.
If you are a passionate and entrepreneurial individual with a deep appreciation for whiskey and a proven track record in market development, we would love to hear from you. Join our team and be part of an exciting journey to elevate our brands and expand our market presence.