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    Marketing Brand Manager - Dallas, United States - BRIX Holdings

    BRIX Holdings
    BRIX Holdings Dallas, United States

    4 weeks ago

    Default job background
    Tourism / Travel / Hospitality
    Description

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The Brand Manager drives business results by leading components of the marketing plan and is responsible for the alignment with the cross-functional teams and external vendors to execute projects with excellence.

    Responsibilities

    · Primary marketing contact for Clean Juice franchisees, including review of marketing plans and supporting local franchisee marketing initiatives

    · Manage communications strategy and brand tone of voice through advertising, including: social media, digital, email, and other media

    · Drive implementation of brand strategy to restore Clean Juice and BRIX Holding brands. Includes creative development, promotional programs, email program management, PR and social media planning and brand standards execution

    · Collaborate with marketing team to develop external communications and campaigns .

    · Continue to expand email program membership, benefits, and communication to create a sustainable growth engine for the brand.

    · Partner with Sr Director and Chief Experience Officer to develop in-restaurant materials (menus and POP) and field communications

    · Manage website design-functionality along with email data, and email communication

    · Manage marketing material production, inventory, quality control and distribution of marketing materials through 3rd party fulfillment company (marketing portal)

    · Partner with Finance and Operations to identify implications of each marketing initiative and make recommendations for success

    · Prepare materials for internal and external presentations on campaigns, business plans and management communications.

    • Review project results and recommendations with management, and present business solutions and marketing concepts to management.

    Knowledge, Skills and Abilities

    • Ability to manage and support extraordinary creative thinking and output .
    • Organized, with strong business communication skills.
    • Experience with Marketing Analysis and ability to make recommendations and decisions with incomplete information.
    • Understanding of how to motivate agencies to deliver on strategy - on time and on budget
    • Leadership and managerial experience

    Education and Experience

    • A Bachelor's degree in Marketing, Advertising or Business
    • An advanced degree is desired.
    • Proven experience in a similiar role. Restaurant Experience Preferred.
    • Ability to sit at a computer for long periods of time.

    Brix Holdings, LLC is an Equal Opportunity Employer committed to compliance with all applicable laws and a workplace free of discrimination and harassment, with all decisions made without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Accommodations are available for applicants with disabilities. We will provide our full EEO policy upon request.

    Brix Holdings, LLC is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any associate at Brix Holdings, LLC via email, the internet or in any form and/or method without valid written search agreement in place for this position will be deemed the sole property of Brix Holdings, LLC. No fee will be paid in the event the candidate is hired by Brix Holdings, LLC as a result of the referral or through other means.

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