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Strategic Marketing Director - California, United States - Wilbur-Ellis
Description
Strategic Marketing Director - Remote (Ag Solutions)For over a century, Wilbur-Ellis has experienced success and growth in marketing and distributing agricultural products and services.
Join us and grow your career with a strong and profitable industry leader offering competitive compensation, tremendous growth and development opportunities, and a people-first work environment.
Come grow with usGeneral Purpose and Scope of Position:
Agriculture is in a period of intense change.
External pressures and innovations are creating a movement for growers toward data-driven decision-making, more sustainable growing practices, and advances in biological technologies and products.
Ag Solutions is a newly formed business line bringing together Wilbur-Ellis's product groups, namely:Digital Solutions, Sustainable Solutions, and Branded Technology to deliver world-class products to the industry.
With this renewed structure, the Ag Solutions team seeks a thought partner to design and implement a marketing & communications platform bridging all aspects of our disciplines.
The Ag Solutions Strategic Marketing Director will design, develop, and implement the marketing strategy within the Solution team that enables Wilbur-Ellis to realize its market objectives in this product space.
They will also build and oversee the marketing team within the Ag Solutions business line to optimize our internal capabilities and customer/market intelligence used to drive marketing decisions.
Key Skills and Abilities Include:
Bachelor's degree in marketing, communications, or related field of study. MBA with a marketing focus a plus
Deep understanding of product and brand relationships within and across the Ag Solutions team
Subject matter expert with experience and unique knowledge in developing strategic brand campaigns by utilizing market analysis and sales metrics
Ability to take broad sets of information and "connect the dots" to help the Ag Solutions team communicate our brand and products successfully to both internal and external customers
Ability to optimize marketing function to enable Ag Solutions in the development and execution of marketing materials to drive customer/market analytics
Ability to design processes that educate our internal sales force and workforce (GTM Strategies) to sell our highest margin products and leverage cross-selling
Familiarity with digital marketing such as social media, online advertising, SEO
(Search Engine Optimization)
Working knowledge of successful and creative marketing communication techniques and strategies
Proficiency in creating and executing strategic programs including content marketing and thought leadership marketing tactics with a proven track record of delivering results
Experience in utilizing a network of external vendors to deliver marketing strategy (e.g., web designers, graphic designers, SEO/digital experts, contract copywriters, etc.)
Key Personal Attributes Include:
Self-motivated and comfortable working independently in ambiguity, with the confidence to reach out to the team when support is needed.
Outgoing and willing to engage with fellow employees and sales staff to seek out projects to bring to the team for consideration.
Excellent written and verbal communication skills. Ability to communicate effectively and efficiently with internal and external customers, peers, and leadership.Great relationship builder with the proven ability to build, lead, and develop teams and influence without authority.
Technical Knowledge:
Graphic design and marketing-related software tools (e.g., Illustrator, InDesign, Canva, etc.)
CRM systems and customer analytics (e.g., Excel, Power BI, etc.)
Digital marketing platforms and analytics, including SEO, social media, online advertising, Google Analytics, etc.
Specific Responsibilities and Key Deliverables Include:
Partner across the solutions team to design, lead, and execute the Ag Solutions Marketing & Communications Strategy at the top level
Provide detailed guidance and thought leadership on certain key brands' and/or products' marketing/launch strategies
Implement a process for internal sales & GTM activation- educate and inform our sales staff to enable more sales and leverage cross-selling
Communicate the Ag Solutions Marketing plan, brand awareness & product space across the enterprise
Create clarity around product interdependencies/synergies with the broader Wilbur-Ellis Portfolio
Manage resources to deliver against the plan, internal, contract, agency, etc.
Work with Portfolio Managers, the R&D team, and the Regulatory team to ensure proper content and technical language are always being used
Work with the Wilbur-Ellis Marketing Team & External parties to coordinate the overall company branding and ensure consistency of marketing materials and media
Create and manage the marketing budget that drives and supports the Ag Solutions marketing plan
Compensation and Benefits:
In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $137,500 to $192,000.
This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, retirement plans, and other benefits.
Follow this link for other information regarding Wilbur-Ellis employee benefitsDrug-Free Workplace
COMPANY CULTURE
Wilbur-Ellis is a company you can be proud to call your employer
Wilbur-Ellis markets and distributes agricultural products, animal feed, specialty chemicals, and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific.
Wilbur-Ellis is for and about people
Wilbur-Ellis has enjoyedover 100 years of success and growth, all thanks to our people.
Our employees are both leaders and team players who thrive on creativity, entrepreneurial spirit, and a dedication to quality work, our customers, and each other.
Wilbur-Ellis invests in the industry's best workforceWilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities.
And we foster a supportive, people-first work environment.Follow our career social media accounts
Marketing Director Digital Solutions Agriculture Branded Products Sustainable Solutions Marketing Director Digital Solutions Agriculture Branded Products Sustainable Solutions Marketing Director Digital Solutions Agriculture Branded Products Sustainabal Soutions Marketing Director Digital Solutions Agriculture Branded Products Sustainabal Soutions Marketing Director Digital Solutions Agriculture Branded Products Sustainabal Soutions Marketing Director Digital Solutions Agriculture Branded Products Sustainable Soutions Marketing Director Digital Solutions Agriculture Branded Products Sustainabal Soutions Marketing Director Digital Solutions Agriculture Branded Products Sustainabal Soutions
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR c)#J-18808-Ljbffr
