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    Director of Marketing - California, United States - Kate McLeod

    Kate McLeod
    Kate McLeod California, United States

    3 weeks ago

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    Description
    Who We Are
    Kate McLeod creates effective, good-for-you products that help customers find moments of intentioned self care in their lives. Our hero product is the Body Stone, an innovative solid moisturizer that melts into the skin on contact.

    It's designed to be used daily and turns something quotidian into an intentioned moment of self care — a source of everyday magic.


    POSITION OVERVIEW


    We are seeking a highly skilled and experienced Director of Marketing to lead all marketing efforts for our growing brand.

    As the first senior marketing hire on a lean team, you will need to feel comfortable driving big picture strategy while also hopping in and around platforms with a high-level of organization and attention to detail.

    You will play a pivotal role in shaping our brand strategy, driving growth, and building out our marketing capabilities.

    The ideal candidate will have a proven track record of success in both larger companies and earlier stage startups, with specific experience in the beauty/CPG industry, ideally with exposure to Sephora.


    RESPONSIBILITIES
    Lead the strategic vision for Kate McLeod's growth and retention marketing efforts across channels, building customer journeys that maximize replenishment, repurchase, and LTV

    Develop and execute comprehensive marketing strategies to drive both growth and retention

    Lead the development of our brand and product marketing, ensuring alignment with our target audience and competitive landscape

    Own the marketing calendar, including planning and executing campaigns across various channels and platforms

    Build and manage a high-performing marketing team, including internal hires and external vendors, to support our growing needs

    Drive innovation and experimentation in our marketing efforts, constantly seeking new opportunities to optimize performance and ROI

    Collaborate closely with cross-functional teams, including product development, sales, and customer experience, to ensure alignment and synergy across all initiatives

    Monitor and analyze key metrics to track the effectiveness of our marketing efforts and make data-driven decisions to optimize performance

    Own and manage marketing budgeting & analytics reporting, including channel forecasting and ROI assessments


    REQUIREMENTS
    B.A required; 8-10 years of experience in marketing roles, with a strong background in both brand and performance marketing

    Proven experience driving marketing initiatives in the beauty/CPG industry, ideally with exposure to Sephora

    Track record of success in building and leading high-performing marketing teams, with experience in hiring and developing talent

    Demonstrated ability to develop and execute comprehensive marketing strategies that drive measurable results

    Demonstrated interest in going "earlier stage" and driving impact at earlier stages of business growth

    Strong analytical skills and proficiency in using data to inform decision-making and optimize performance

    Excellent communication and collaboration skills, with the ability to work effectively across functions and levels within the organization

    High level of organization and attention to detail, with the ability to manage multiple priorities in a fast-paced, dynamic environment

    Entrepreneurial mindset with a willingness to roll up your sleeves and dive into the details while also driving big-picture strategy

    BENEFITS & PERKS

    Competitive annual salary based on experience

    Health, dental, and vision insurance

    PTO and paid holidays

    401k

    Hybrid work schedule

    Exclusive employee discounts

    Kate McLeod is committed to building a diverse team and fostering an inclusive culture. We are proud to be an equal opportunity employer.

    We welcome our employees' differences in race, religion, gender, sexual orientation, age, veteran status, disability, pregnancy, medical conditions, among other characteristics.

    #J-18808-Ljbffr
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