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    Marketing Director - California, United States - Roadmap

    Roadmap
    Roadmap California, United States

    2 hours ago

    Default job background
    Description
    Marketing Director – Distributed Generation (DG)

    $160k-200k
    Marketing Executive
    CA/SF Bay Area

    Responsibilities:

    • Define the Marketing strategy in US to support and deliver the business objectives;
    • Define the segmentation, target audience, product positioning and customize Sales and Marketing presentations to drive sales;
    • Develop marketing materials and drive activation to meet the business objectives in terms of volume, revenue and brand preference;
    • Reinforce brand and product messaging in solar conferences;
    • Develop the annual marketing budget, guide the shape-of-spend and track implementation of the marketing activities. Refine quarterly to align with market requirements.
    • Cultivate local media contacts (at minimum 3 local media in each key country) to reinforce brand messaging in the local markets
    • Identify and evaluate local marketing events to support sales and the company's business plan in the local countries.
    • Assist in the execution of large-scale exhibitions and events in US
    • Interface with local solar associations and industry forums to obtain professional knowledge for business opportunities. Co-Marketing of US Distribution channels.
    • Working closely with US Sales and Product Solutions teams-develop the co-marketing plan and execute the activities with US distribution customers in order to deliver the annual business and revenue targets.
    • Ensure all co-marketing activities are aligned to brand guidelines, messaging and agreed budget.
    • Conduct regular contacts and customer face-to-face visits (at minimum once every quarter) to understand customer marketing requirements, establish long-term partnerships and refine the marketing plans.
    • Establish efficient work process and communications with Marketing team members and Product Management teams.
    • Develop market opportunities through identifying, understanding and reaching target customers.
    • Continually update Market Strategy and competitive actions through understanding of market intelligence and actively implement marketing actions: Product, Price, Distribution, Promotions.
    Prepare quarterly business review reports and presentations to Management
    Qualifications:

    • Bachelor's Degree or equivalent in related field
    • Minimum 8 years of previous experience with similar marketing development roles in solar business;
    • Understand USA's PV market dynamics and industry trend;
    • Solid understanding of the silicon, solar, storage and energy industries.
    • Able to travel and represent the company at industry events around the world.
    • Excellent communication and interpersonal skills with internal and external partners.
    • Organized and able to prioritize and manage competing project priorities and deadlines.
    • Marketing management experience and capable of working with a diversified team with different culture and in multiple locations;
    • Ability to work under pressure and able to manage conflicts and ambiguities
    Highly organized and fluent with O365. Strong program management skills a plus.Break into tech and land a better-paying job.
    Made with across 6 different time zones.

    #J-18808-Ljbffr
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