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Director, Marketing - California, United States - The Flatiron School
Description
As Director of Marketing for Flatiron School, you'll lead our marketing team and report to the Chief Executive Officer.Working closely with the senior leadership team, you will focus on telling the Flatiron School story through paid, owned and earned channels, including our own blog, social media, and media.
You'll lead a small but strong team of marketing professionals to spread the Flatiron School story far and wide, in a growing category and at a time of meaningful growth for our business.
Key Responsibilities:
Drive awareness and demand for Flatiron School via advertising, content and communications initiatives
Work closely with the core leadership team to evolve the Flatiron School story and disseminate that story to our audience of customers, prospects, and industry influencers
Develop an editorial strategy and calendar that includes owned and earned channels, and align the resources to execute against that strategy
Lead SEO Strategy to deliver month-over-month non-paid growth
Generate opportunities for coverage and inclusion in reports, lists, etc. by building relationships with media, analysts and other thought leaders in the education space
Continue to position Flatiron School as a leader in transformative education by elevating our students and customers and sharing their wins
Develop the strategy and lead the execution for all paid marketing channels
Grow and improve performance across paid media channels through optimization efforts and regular development and implementation of creative ideas
Manage and deploy a strategic media plan aimed at driving scale while maintaining target efficiency
Help define the future company narrative as our category (and our company) continues to grow and evolve
Own regular, clear communication of marketing performance and progress against goals in a cross-functional setting
Nurture and mentor direct reports and content team members to maximize their potential and further develop them as content marketers
Qualifications:
7+ years of experience in digital marketing, communications, or a related field
Experience leading and growing high performance, cross-functional teams, but also excited to roll your sleeves up to dive into the work.
Detailed knowledge of digital marketing, SEM strategies, and SEO platforms, tools, in the B2C and/or B2B landscape.Proven track record successfully managing a multi-million dollar acquisition budget and taking a company through an intensive growth period.
Highly analytical:
Data-driven mindset coupled with the ability to effectively communicate and present to senior executives.
Exceptional storytelling and writing skills (work samples required)
Proven ability to attract and develop talented marketing and communications professionals
Demonstrated ability to understand and succinctly communicate the capabilities and benefits of an education product or technology-enabled service offering
Strategic prioritizer and decision maker to effectively balance long term business goals with short term needs.
Passion for our mission:
You love what Flatiron School is about and truly think our product can make a difference.
Expected Compensation:
$120K-$150K
For Colorado Residents:
Application Deadline:
We expect this position to be filled by 5/28/2024
About Flatiron School
As a leader in the tech industry, Flatiron School believes that education is the best investment you can make in your future.
We're committed to helping change lives and the world for the better.Our courses provide an immersive, outcomes-driven curriculum for students looking to launch a career in Software Engineering, Cybersecurity, Data Science, or Product Design.
Courses are offered both online and in-person on campuses across the country. Flatiron School is frequently ranked as a top coding bootcamp by industry publications. In addition to student programs, we also offer targeted education solutions for organizations.Equal Employment Opportunity Commitment
Flatiron School provides equal employment opportunity ("EEO") to all persons without regard to race, color, religion, age, gender, pregnancy, sexual orientation, gender identity and expression, national origin, disability, marital status, citizenship status, veteran status, relationship or association with a protected veteran, military status or any other legally protected characteristic.
This includes recruiting, hiring, working conditions, benefits, and other employment matters such as pay, promotion, demotion, transfer, termination, and reduction in force.
It is the policy of Flatiron School to comply with all applicable federal, state, and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms and conditions of employment or potential employment.
All employment decisions shall be consistent with the principle of equal employment opportunity.Flatiron School values and encourages diversity and solicits applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, change of sex or transgender status, or any other basis protected by federal, state or local law.
Flatiron School is committed to working with people from all walks of life. If you require a reasonable accommodation in any part of the employment process, please contact#J-18808-Ljbffr
