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    Brand Marketing Director - California, United States - RemoteWorker US

    RemoteWorker US
    RemoteWorker US California, United States

    2 weeks ago

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    Description
    Job Description
    Job Description
    Brand Marketing Director

    Responsibilities

    :

    Lead brand marketing, strategy, messaging, content, PR and social media

    Foster relationships with external partners

    Manage the brand department's vision, goals, and budget

    Ensure the team is able to bring initiatives to life

    Work alongside Creative Director to direct the ongoing development of the brand

    Garner international press and social virality

    Build a team and lead all reporting on brand initiatives, delivering campaign effectiveness metrics to push business growth and brand recognition

    Partner across the organization on key cross-functional initiatives that will drive the growth of the business including new product launches, leading go-to-market strategy and execution

    Oversee all advertising creative strategy and development across paid channels, partnering with the acquisition team to scale media efficiently and unlock new opportunities for customer growth

    Identify the right partnerships for the brand across product, content, influencers, and celebrities while constantly evolving our partnerships strategy based on learnings and trends

    Lead PR and comms planning to continue to secure big brand pieces, build credibility through product features and awards, and build brand awareness

    Grow the brand's social media presence and set the strategy across channels

    Experience
    :

    10+ years in a marketing leadership role, with a strong focus on growth, strategy, and execution

    Solid brand marketing and PR experience in launching a new product successfully

    Time management skills to handle multiple projects and meet deadlines

    Excellent problem-solving and communication skills

    A background in fashion or luxury product segments is a PLUS.

    Experience working in a startup environment and remote culture is a PLUS.

    C

    ompensation :

    $120 – 200k annually

    This is a 100% remote role.

    #J-18808-Ljbffr
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