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Director, Product Marketing - California, United States - Walmart
Description
Position Summary...What you'll do...
Director, Product Marketing - Sam's Club MAP
As the Director of Product Marketing, you'll report to the Head of Marketing, managing a team of Product Marketers in devising go-to-market strategies and marketing MAP's product portfolio.
We're seeking a leader with a firm grasp of the Retail Media industry and digital media landscape, able to establish product strategies and launching new products.
You will have experience in advertising, with an understanding of the AdTech ecosystem, including display and search advertising, programmatic, DSPs, ad agencies, video, creative, and eCommerce.
About Sam's Club's Member Access Platform [MAP]At Sam's Club, we prioritize our members and partner with suppliers to offer exceptional value. Our Member Access Platform [MAP] creates impactful omnichannel member experiences, coupled with measurable insights.
Join our growing, high-visibility team at Sam's Club. We believe in targeted, accountable digital advertising, backed by our first-party membership sales data.
Growth in our digital advertising business is essential to Sam's overall growth strategy, and is achieved when your digital expertise drives growth and helps sell more goods online and offline.
What you'll do:
As a product expert, you'll spearhead the Product Marketing strategy for our products, guide continuous improvements, oversee the adoption of new technology, and bolster digital change aligned with Sam's Club's business model.
Create a system to organize different product lines and establish organizational best practices for product strategies.
Predict future trends and developments while providing expertise with advertisers and internal partners.
Partner with MAP leadership, Operations, and training teams to design training programs for products to up-skill the broader organization on MAP's product portfolio and platforms.
Conduct, aggregate, and analyze research and trends, turning insights into action.
Compare alternative strategies to accelerating product sales; conduct market climate surveys and determine implications for business units.
Be the advocate and voice of the customer by using primary and secondary insights research to get an in-depth understanding of our customer segments and markets.
Define metrics to measure the performance of your team while fostering an environment that supports learning, career development, and new ideas – especially as it relates to promoting our products externally.
Lead business initiatives and encourage team members to cultivate relationships across the business; facilitate team thinking and brainstorming activities to collectively create and share ideas.
10+ years' work experience in advertising industry with focus in B2B marketing or eCommerce.
Minimum 5 years of people leadership, including experience hiring and developing a team.
Bachelor's degree in business or related field.
Expertise in product marketing and industry tools, with experience in keyword bidding strategies, budget management and optimization.
Track record using analytic and quantitative data to develop scalable media strategies, validate and measure search performance, and deliver actionable insights.
Expertise in the AdTech, Martech, and related technology ecosystem including digital media, SaaS, and agencies.
Understanding of search advertising, API and agency partners, DSPs, audience targeting, keyword targeting, and optimization used by advertisers and brands.
The above information has been designed to indicate the general nature and level of work performed in the role.
It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job.
The full Job Description can be made available as part of the hiring process.At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.
Walmart at .The annual salary range for this position is $143,000.00-$286,000.00Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
Regional Pay Zone (RPZ) (based on location)-
Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1:
Bachelor's Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
Option 2: 7 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters:
Business Administration
Primary Location...
850 Cherry Avenue,
San Bruno, CA , United States of America
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