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Senior Product Marketing Manager - California, United States - Mitek Systems
2 weeks ago
Description
Mitek(NASDAQ:
MITK)is a global leader in digital & biometric identity authentication, fraud prevention, and mobile deposit solutions.
Our verified identity platform and advanced image capture solutions are built on the latest advancements in biometric recognition, artificial intelligence, computer vision and machine learning, and trusted by over 7,500 organizations worldwide.
We are headquartered in San Diego, California, with operations in the United Kingdom, Spain, France, Mexico, and the Netherlands. Visit usAt Mitek, we believe that teams are stronger and more innovative when they have the range of opinions and perspectives that come from diversity.
Very simply, we know that diversity is a foundational strength for our organization.A diverse workforce makes for stronger teams as a wider breadth of thinking and experience broadens the power of our collective mind.
Building stronger teams is foundational to serving our customers comprehensively, innovating our products and solutions, and enabling more impactful decision-making across our business.
We are Virtual 1stWhether you choose to work remotely from your home office or in-person from one of Mitek's offices, our practices, processes and tools are designed to enable your success.
At Mitek, the Future of Work is about flexibility and preference wherever and whenever we are working.We're seeking a Senior Product Marketing Manager, highly motivated by the future of digital identity and fraud solutions, to provide product marketing support to our European business teams.
This role offers an incredible opportunity to accelerate your career by owning, crafting, and delivering the story of Mitek's industry-leading identity verification solutions to a diverse and growing market.
As a key individual contributor to our product marketing function, you will gather product, market, and customer insights to help influence our product roadmap and market penetration.
You'll infuse our larger company vision into product-specific marketing materials and collateral. In addition, you'll develop narratives around specific industries, use cases, and go-to-market channels.You will drive product positioning, market messaging, and sales enablement strategies and help create sales tools for multiple channels and outbound marketing activities.
What You Will Do (Core Responsibilities):Market Intelligence:
Understand the changing and diverse regulatory & compliance landscape for various European markets and articulate those needs to our Product Management team.
Market Fit:
Understand customer use cases and provide continuous feedback to Product Management about customer requirements and strategies.
Product Launch:
Plan and launch new products and services in key target verticals and geographies, managing the cross-functional implementation of the plan.
Product Customisation:
Work with product management to customise packages and pricing for key market segments.
Content Creation:
Understand and create content for all buyer journey stages.
Create outstanding technology presentations, data sheets, infographics, white papers, and customer case studies.
Develop short, consumable product demonstrations to highlight Mitek's market offerings.
Sales Enablement:
Support sales enablement by communicating your products' value proposition to the sales team and developing sales tools that support the selling process of those products.
Marketing Program Execution:
Execute multiple, simultaneous marketing programs that require balancing strategic planning and high-speed tactical execution.
Performance Analysis:
Perform cost-benefit analysis for tied marketing activities, stack rank spending priorities, and measure overall results against plans for product marketing activities.
Who You Are (Soft Skills):Excellent written and verbal communication skills.
Ability to work effectively in a remote, cross-functional team environment.
Strong interpersonal skills with the ability to build and maintain relationships with stakeholders at all levels.
Self-motivated and proactive with a strong sense of ownership and accountability.
Strategic and analytical thinker who can blend technology and business strategy to develop compelling messaging and materials for direct and channel sales teams.
Ability to manage multiple priorities in a fast-paced and dynamic working environment and build excellent rapport with internal teams.What You Need (Qualifications):
Proven Experience: 8+ years of demonstrated success in Product Marketing.
Industry Expertise:
Experience in SaaS companies.
Market knowledge:
Strong understanding of the B2B Market in the UK and Europe.
Marketing Lifecycle Knowledge:
Strong understanding of the tools and processes required to manage the marketing lifecycle of new products or services.
Global Experience:
Previous experience working at a global company.
Compliance Knowledge:
Familiarity with UK & European regulatory compliance requirements.
Travel Availability:
Willingness to travel 10-15% of the time.
What would be nice (preferred skills & experience):
Experience with road mapping tools such as Confluence (Jira) and Notion (Asana), content tools (such as High Spot), and customer outreach tools (such as Pendo).
What We Provide (Benefits):
Bonus.
Equity.
Full remote contract.
Home Office Allowance (up to £500).
25 days + 8 Bank Holidays.
Life InsuranceLearning & Development:
Up to £2,500.00 per year for any approved courses + License for LinkedIn Learning.
Pension:
Mitek contributes 6% of your base salary, and you contribute 3%.
We take pride in enabling career growth in an environment of innovation and teamwork. Our commitment to all Mitekians is to do meaningful work that matters.
Our culture is defined by delivering our best to our customers by providing high-value solutions and impactful outcomes, continuously challenging conventions, caring for each other through collaboration, and celebrating our successes.
We are committed to creating competitive, equitable compensation & benefits programs and career development opportunities.We sincerely appreciate your interest in Mitek. We know your time is valuable, and we look forward to the potential of speaking with you further
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