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Manager, Field Marketing - California, United States - IHOP
Description
Based in Pasadena,California, Dine
Brands Global, Inc
(NYSE:
DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands.
With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world.
For more information on Dine Brands, visit the Company's website located at .Reporting to the Executive Director, Marketing, The Americas, manages and implements marketing and branding programs and initiatives designed to drive traffic and sales for IHOP franchisees in the Mexico and Puerto Rico.
As well as to provide support to the brand manager in Central and South America, The Field Marketing Manager will provide marketing expertise while communicating and implementing the company's marketing strategy in Mexico to assist in achieving sales, profitability, and traffic goals.
Responsibilities:
Manages and implements media, marketing and branding programs designed to drive traffic and sales in the Mexican market.
Product management – campaign and menu roll-outs
Promotion activation & Local Store Marketing
Monitor sales and traffic performance, return on investment, provide feedback on results, and propose revisions to marketing plans.
Coordinate and leverage research studies as needed.
Agency & local partnerships management
Budgeting
Collaborate with franchisees and their teams to achieve comp sales and traffic goals by providing business analytics, marketing expertise and leadership.
Conducts field marketing visits to plan and monitor marketing activities.Analyzes market trends and develops programs to address specific market needs.
Serves as communication liaison between franchise/company system and Marketing.
Develops standardized rollout guides and marketing flash updates for all market level activity.
Oversees multiple franchise groups to ensure strategic management and efficient spending of the local requirement.
Provides regular insight and analysis into franchise business within assigned territory.
Performs other responsibilities as needed.
Follows company policies, upholds professional standards, and performs all work in a manner respectful of others.
Skills & Requirements:
Bachelor's degree in marketing or business administration or relevant work experience
6-8 years' experience in mass consumption marketing role including restaurant marketing experience, particularly in QSR, family and / or casual dining industry.
Excellent project management skills, ability to identify and manage highly complex projects based on strategic priorities of the business unit and organization.
Experience with media, production, and advertising agencies.Proven experience positioning top brands.
Strong written and oral communication skills
Team player
Demonstrated excellence and proficiency in all areas of analytical skill.
Fluent in Spanish and English
Required to live in Mexico City, Minimum 30% travel required.
Equal Employment Opportunity Statement
Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law.
All employment is decided on the basis of qualifications, merit, and business need.Based in Pasadena,
California, Dine
Brands Global, Inc
(NYSE:
DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands.
With over 3,500 restaurants combined in 16 countries and 388 franchisees as of December 5, 2022, Dine Brands is one of the largest full-service restaurant companies in the world.
For more information on Dine Brands, visit the Company's website located at .#J-18808-Ljbffr
