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Marketing manager - California, United States - Bright Horizons
Description
Full job descriptionReporting to the Senior Director of Field Marketing, the Division Marketing Manager is responsible for the development and execution of integrated marketing programs to drive enrollment growth for Bright Horizons' early education and preschool centers
This includes:
lead generation (email, social, digital, OOH advertising), local relationship and community building, in-center branding and curb appeal, partnership development, and development of marketing materials.
What You'll DoDevelop marketing strategy for division(s) in partnership with the Division Vice President (DVP) using marketing & industry best practices, competitive research, and internal data analytics.
Own strategy, development, and execution of targeted marketing programs through field initiatives including hyper-local advertising, events, client utilization, and community engagement.
Serve as primary marketing contact for all centers within supported division(s); host monthly marketing call to review upcoming events and initiatives, share best practices, conduct trainings, etc.
Track and measure all marketing programs, optimize marketing activities based on results, and report findings out to senior leadership.
Develop and maintain strong partnerships with Operations, Client Marketing, Enrollment, and Talent Acquisition teams and provide a high-level of customer service.
What we hope you will bring to this role:
A Bachelor's degree in marketing or related field,
5+ years' experience in marketing in a consumer brand setting, preferred.
Please note this role will require local travel.
Additional Experience
Problem solving, diplomacy, and good judgment in considering the impact of decisions is essential
Demonstrated skill with technologies related to marketing (CRM, reporting tools, analytics, websites, social media) essential.
Ability to synthesize date and reports, effectively analyze information, and make recommendations accordingly.
Experience with multi-site operations in a service or retail setting
Ability to gather deep understanding of competitive landscape in local markets and demonstrated ability to develop strategy based on market conditions and brand differentiators
Ability to work independently, with multiple priorities, on deadline and on budget.
Excellent writing and communication skills
Experience and/or ability to work with diverse teams
Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
Compensation Range:
The annual salary range for this role is: $90,000-$95,000 per year
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening.
Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Compensation Range:
$90,000-$95,000 per year
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening.
Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business — and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.
Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.
Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more.
Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home.
All in a workplace where you can be you. Come build a brighter future with us.HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?
Contact us at or
Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination.
Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster:
EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at or Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
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