Vice President, Integrated Marketing - Jamesburg, United States - 80Twenty

80Twenty Jamesburg, United States

1 week ago

Description

Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products.

They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels.

They are currently looking for an accomplished marketing leader to join their team and play a pivotal role in this transformation.

The right candidate for the job has proven experience CPG marketing marketing across wholesale, eCommerce and DTC channels in the vitamins and supplements or food and beverage.

This role is only open to candidates located within 100 miles of the Dallas-Fort Worth Area.
Responsibilities
Strategic Marketing Leadership
Develop a marketing strategy, in collaboration with sales, for brick and mortar channels to drive product trial and loyalty
Partners with the VP of Sales on pricing strategy, based on competitive analysis, market trends, etc.
Implement the organization's strategic marketing plan to achieve business objectives, revenue targets, market expansion, brand awareness, and overall company growth
Drive straight-line financial results through new customer acquisition and customer retention through integrated, omnichannel marketing strategies
Provide oversight of and monitor and evaluate R&D performance metrics, making data-driven decisions to optimize processes and improve efficiency
Work with the Director of R&D to develop and implement R&D strategies aligned with the company's goals and objectives
Collaborate with R&D, operations, and quality to ensure products align to integrated brand and marketing strategy
Lead, oversee, and integrate the Brand and Product Marketing, Creative, and Digital Marketing verticals while optimizing cross-departmental processes
Oversee the development and execution of marketing campaigns across various channels, including digital advertising, social media, email marketing, events, and traditional advertising, to generate new customers, drive brand and product awareness
Establish and oversee strategic promotional and advertising plans across the entire marketing funnel, based on company goals that promote revenue growth, brand lift, and customer satisfaction
Develop and oversee brand standards and management of the brand, ensuring consistency in production, messaging, tone of voice, positioning, and visual identity across all sales and marketing channels
Establish key performance indicators (KPIs) for marketing activities, track performance against targets, and provide regular reports and analysis to senior management
Lead the overall strategies and integration of product and brand marketing activities
Develop and optimize the organization's long- and short-term marketing goals and strategic
direction, meeting market demands and delivering consistent sales and profitability in alignment with organizational goals
Establish and manage the marketing budget as it relates to staffing, professional development, product development, new product introduction, product redesign, promotional activities, and all marketing activities and initiatives
Communicate cross-functionally with other departments regarding new product launches, product designs and re-designs, incentives, and all other relevant marketing activities and information (R&D, Legal, Sales, Supply Chain, Distribution, Accounting, and IT)
Develop and execute strategic promotional and advertising plans across the entire marketing funnel, based on company goals that promote revenue growth, brand lift, and customer satisfaction
Ensure all marketing projects are completed in an effective, efficient manner, able to turn
around work in a timely fashion and able to meet deadlines
Foster strong relationships with key customers, partners, and stakeholders to drive customer satisfaction, loyalty, and retention across brick-and-mortar and E-Commerce marketing channels
Responsible for the selection and management of vendors and measurement against KPIs
Qualifications
Bachelor's degree in Business, Marketing or a related field; Master's degree preferred
At least 15+ years of Marketing experience, primarily in the consumer product industry
Strategic thinker with broad functional experience spanning consumer insights, brand strategy and marketing, product marketing, strategic planning, portfolio management, promotion, digital and social marketing, public relations, and advertising
Deep experience in leading brand marketing and new product launches in a high-growth, multi-channel, multi-product, data-driven consumer products company
Experience with DTC, e-commerce and retail
CPG experience in the food and beverage industry; vitamins, minerals and supplements
category a plus
Proven track record in marketing leadership at a high growth CPG company, launching new product lines at retail and DTC
Experience in developing strategic marketing plans, thereby setting direction for the entire marketing organization
Experience in new product development and launches
Experience in writing or reviewing printed material for marketing publications
Experience in package design, including the cost and flexibility of the packaging
Proven success in developing and implementing integrated marketing strategies
Attributes
A confident yet humble leader; a people person that cares and values team work and collaboration
Ability to communicate effectively and efficiently, both orally and in writing, with several different groups both internal and external to the marketing department
Ability to turn around work in a timely manner
Strong leadership and team management skills, with the ability to grow a team's skillsets and capabilities
Ability to delegate responsibilities and collaborate across a wide range of departments
Superb presentations skills that allow you to clearly and persuasively present complex concepts
Deep understanding of CPG regional, local and national markets, customers, and competitors in order to target needs and drive new customer acquisition
Data-driven marketing leader with a focus on marketing attribution, driving positive ROI on marketing efforts, and optimizing marketing efforts to ensure success
Comp and Benefits
$250,000+ base, depending on experience, plus annual bonus
401k plan with 100% match

PTO
Medical, Dental and Vision Coverage

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