- Spearhead the execution of highimpact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and postcampaign performance evaluations.
-
Director, Integrated Marketing
1 week ago
Verisk Analytics Trenton, United StatesDisclaimer: Annualized base pay may vary depending on geographic location, job-related knowledge, skills, and experience. · Salary - Min.: $135,000.00 · U.S. State: New Jersey · Company Description · We help the world see new possibilities and inspire change for better tomorrows ...
-
Senior Specialist, Integrated Marketing
1 week ago
Verisk Analytics Trenton, United StatesDisclaimer: Annualized base pay may vary depending on geographic location, job-related knowledge, skills, and experience. · Salary - Min.: $85,000.00 · U.S. State: New Jersey · Company Description · We help the world see new possibilities and inspire change for better tomorrows. ...
-
Integrated Marketing Specialist
1 week ago
RPMGlobal Philadelphia, United StatesJob Position: Integrated Marketing Specialist · Reports to: LocalSales Manager · FLSA: Exempt · Status: Full-time · Work Location: Philadelphia, PA · OVERVIEW: · The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stati ...
-
Therapeutic Specialist Trenton New Jersey
1 week ago
Insmed Incorporated Trenton, United StatesCompany Description: · Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicate ...
-
Manager of Marketing and Communications
2 days ago
New Jersey Housing and Mortgage Finance Agency Trenton, United States**_NOTICE OF VACANCY_** · **THE EXECUTIVE DIRECTOR OF THE NEW JERSEY HOUSING AND MORTGAGE FINANCE AGENCY INVITES APPLICATIONS FROM QUALIFIED CANDIDATES FOR THE FOLLOWING**: · **Job Title**:Manager of Marketing and Communications · **Salary Range**:Non-union R13 ($80,509 - $113,28 ...
-
Community Liason
6 days ago
Right at Home Central New Jersey Mercer County, NJ, United States**Salary**: Competitive Salary · Shift Type: Monday to Friday · Benefits: 401K · PTO · Group Life Insurance · Are you looking for a challenging role that allows you to leverage the personal connections you have in the community? Are you energized by achieving sales goals, closing ...
-
Identity & Access Management Infrastructure
1 week ago
Datasys Consulting & Software inc. Trenton, United States**Title**: Identity & Access Management Infrastructure(Hybrid) · **Location**:Trenton, NJ · **Experience Required** · **15+ year's experience is required.** · Extensive knowledge of Identity and Access Management Infrastructure · - Proficient in Microsoft Active Directory, EntraI ...
-
Manager, Bus Consultant
15 hours ago
CVS Health Trenton, United StatesBring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — ...
-
Property Manager
1 week ago
Pennrose Management Trenton, United StatesOverview: · The Property Manager ("PM") will have broad and in-depth general management responsibilities at their assigned apartment development(s). · The PM will supervise a site team consisting of administrative, supportive services and maintenance personnel at levels consisten ...
-
Customer Account Coordinator
3 days ago
The Hibbert Group Trenton, United States**Customer Account Coordinator** · The Hibbert Group is a 143-year-old integrated marketing solutions provider of international scope, whose customers include many of the largest and most successful companies in the world. We support multiple industries and specialize in the Life ...
-
Food Safety Specialist
1 week ago
Zep, Inc. Chambersburg, United StatesAbout Zep Inc. · Zep Inc. is a leading manufacturer of cleaning solutions for businesses and consumers with operations across the U.S, Canada, and Europe. Our purpose is to make the planet cleaner, safer, and more productive. To fulfill our purpose, we focus on understanding and ...
-
Identity Mgt
2 days ago
Cloud and All, Inc Trenton, United StatesJob Overview: · We are seeking a Senior Consultant with ability to support our Client's Identity Management, Active Directory, and SQL environments. · **Duties**: · - Extensive knowledge of Identity and Access Management Infrastructure · - Proficient in Microsoft Active Directory ...
-
Production Technician
4 days ago
Curaleaf Chambersburg, United StatesCuraleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality ...
-
Collectibles Project Manager
1 week ago
eBay Trenton, United StatesAt eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the fut ...
-
Administrative Assistant
1 week ago
Isles, Inc. Trenton, United States**ABOUT ISLES FINANCIAL OPPORTUNITY CENTER**: · Isles' Financial Opportunity Center (FOC) helps low to moderate income families boost earnings, reduce expenses, and make appropriate financial decisions that lead to asset building through an integrated service model approach. The ...
-
NovaWorks Solutions Trenton, United StatesWE ARE HIRINGAre you interested in learning more about Stadtwerke Crailsheim and our various apprenticeship opportunities? Visit our website for useful information and a personal experience report on the apprenticeship as an IT specialist for system integration. · Apprenticeships ...
-
Training to become a salesperson
1 week ago
Radiant Innovations Lamberton, United StatesJob Description: Takko Fashion Salesperson Training Program · Our stores are the heart of Takko Fashion - with more than 1,900 stores in 17 countries in Europe, Takko Fashion is always close by. Do you have a passion for fashion? And do you want to bring joy to families through g ...
-
Vice President, Integrated Marketing
1 week ago
80Twenty Jamesburg, United StatesOur client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products. They are currently in an exciting and highly transformational phase as a business as they are evol ...
-
Associate Integrated Marketing Director
1 week ago
Health Union, LLC Philadelphia, United StatesJob DetailsJob LocationREMOTE - Philadelphia, PAPosition TypeFull TimeEducation Level4 Year DegreeJob CategoryMarketingDescriptionJob Title: Associate Integrated Marketing DirectorLocation: Philadelphia, PA or RemoteHealth Union, the leader in social health, is the only digital h ...
-
Associate Integrated Marketing Director
1 day ago
Health Union, LLC Philadelphia, United StatesJob Details · Job Location · REMOTE - Philadelphia, PA · Position Type · Full Time · Education Level · 4 Year Degree · Job Category · Marketing · Description · Job Title: Associate Integrated Marketing Director · Location: Philadelphia, PA or Remote · Health Union, the ...
Strategist, Integrated Marketing - Trenton, United States - Verisk Analytics
Description
Disclaimer:
Annualized base pay may vary depending on geographic location, job-related knowledge, skills, and experience.
Salary - Min: $105,000.00
U
S State:
New Jersey
Company Description
We help the world see new possibilities and inspire change for better tomorrows.
Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.
Job DescriptionAbout the Role
The insurance industry is changing rapidly.
From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities.
For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.
We are looking for a data-driven Integrated Marketing Strategist ready to apply their expertise in marketing planning and execution.You'll lead the development and execution of data-driven multi-channel campaigns to drive X% growth in brand awareness and generate Y leads per month.
You'll leverage your 5+ years of experience in marketing planning, data analysis, and content creation to craft compelling customer experiences across touchpoints.
In this fast-paced environment, you'll have the opportunity to make a real impact and grow your career alongside a passionate team.
You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals.
In addition, you will exhibit a deep understanding of markets and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills.
The Integrated Marketing Strategist will coordinate and execute marketing campaigns.You will be working with a group of accomplished high-level professionals to deepen your knowledge and skills with an ever-expanding breadth of projects.
You will apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.
ResponsibilitiesProduct & Solution Strategy
– Participate in and lead elements that define market opportunity of (insert product/solution) through demonstrated knowledge of business goals. Elements include product/solution portfolio, roadmap, pricing, packaging and positioning.
Market & Competitive Intelligence – Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
Customer Journey– In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
Marketing Strategy
– Participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
Messaging&Positioning – With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
Sales Enablement–
Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
– Lead the establishment of comprehensive marketing metrics and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data for strategic decision-making.
Thought Leader
– Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility
Qualifications
Bachelor's degree in marketing, communications, or a related field.
5+ years of strategic marketing and/or integrated marketing management experience.
Extensive knowledge of marketing strategy across multiple channels.
Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
Detail-oriented with strong analytical and business problem-solving skills.
Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.
Skills
Innovative and creative thinker:
pioneer who embraces bold ideas
Team player:
high EQ, low ego, resourceful, frugal; treats resources as their own
"Let's go" attitude:
optimist, contagious enthusiast, sees the upside
Accountability matters:
drives for results as coach and team player; bias to outcomes
Exhibits aptitude:
always learning and growing; constantly attempts new experiences
Adaptable:
works quickly and nimbly;
able and willing to wear multiple hats without hesitation; resilient
Grit:
passionate, self-directed, and motivated; demonstrates endurance
#LI-EA1
#LI-Hybrid
Additional Information
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale.
At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.
We value learning, caring and results and make inclusivity and diversity a top priority.In addition to our Great Place to Work Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companiesand by Forbesas a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.
We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.
Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governanceMarketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement
Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become strongerVerisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers.
We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property.
Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.#J-18808-Ljbffr