Director - Paid Media - Omnichannel Engagement - Plainsboro, United States - Novo Nordisk

Novo Nordisk

Verified Company

Plainsboro, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

About the Department

The Cardiometabolic Marketing Team leads the US marketing efforts for Novo Nordisk's robust cardiometabolic product portfolio, which includes world class therapies for the treatment of diabetes, obesity, cardiovascular disease, and other serious chronic diseases.

As part of the team, you will contribute to the development and delivery of our portfolio vision, business strategies, and tactical plans that drive our business forward.

You will help to drive the NNI portfolio and Brand strategies to ensure the products reach the people who need them most.

The Position

Lead a team of in-house media experts to develop, implement and optimize paid media strategy across Patient, HCP, Trade, EHR and other NNI paid media investments for all NNI brands to ensure the achievement of brand goals and objectives.

Responsible for exploring new, innovative/emerging channels to reach and influence customers and future-proof the business in an ever-evolving landscape.

Manages an aggregate budget of over $900M in spend and is responsible for generating and tracking revenue through ROI analysis.

Work closely with Marketing, Omnichannel Engagement, and Communications to ensure media and channel synergies. Serves as the media, awareness, acquisition and retention lead within the COE.

Internal expert on paid media as well as online/offline/event driven awareness and acquisition initiatives to deliver on brand needs and goals.

Sets the Media strategy and approach to NNI brand and unbranded awareness initiatives, working closely with Patient, COE, and Brand Teams.

Responsible for presenting and gaining alignment on NNI brand and transversal media plans throughout all levels of the organization including Executive Management and Board of Directors.

Relationships
Reports to the Sr Director Omnichannel Engagement. Responsible for the management of a media team that includes internal employees, contingent employees and vendor staff. Works closely with Brand Leadership and other units within Marketing.

Other internal relationships include relations with Procurement, Commercial Insights and Analytics (CI&A), Market Access, Regulatory, Sales and Legal personnel, and international colleagues.

External relationships include relations with professional services vendors as well as key patient organizations.

Essential Functions

Brand planning:
Accountable to manage the brand/portfolio paid media budget in conjunction with overall digital and offline media plan
Optimizes spend and ensures that resources are appropriately allocated and qualities of services are maintained while costs remain on track and according to budget
Monitors agency expenses by looking for opportunities to maximize value while minimizing agency costs
Follows internal and external procedures in managing contracts
Regularly tracks and reconciles expenses to ensure budget is on track and provide financial reporting to MLT, Finance and Procurement
Develops and manages paid media plans across full marketing portfolio
Regularly presents media strategy and investment metrics to brand and executive management
Ensures alignment of plans with brand teams, providing guidance/insights and soliciting feedback
Presents plans for management endorsement in partnership with brand leads
Executes the effective integration of various marketing tactics medical education, advertising, public relations, sales force, NPP, patient education, etc.
Identifies needs and leads implementation, in coordination with CI&A, of Marketing and Media Mix Metrics to drive investment level recommendations by brand in relation to portfolio
Coordination with CI&A to identify & implement ongoing measurement/optimization plans measuring awareness, conversion, revenue and competitive impact
Implements premarketing strategies and develops clinical thoughtleader relationships and involvement
Leads in the development of plans and strategic marketing plans for new and current products
Paid Media lead in development of awareness and acquisition initiatives that align to Marketing brand strategies, ensuring alignment of brand positioning and messaging in relation to multichannel efforts
Translates brand objectives into strategic multichannel marketing plans, including proven methods as well as innovative opportunities
Responsible for preparing and presenting aggregate spend strategy and tactics during the annual brand planning process
Manages and tracks investment in excess of $900M annually
Works effectively with international colleagues for new product launches
Cross functional collaboration:
Ensures strategy alignment of Omnichannel efforts
Works closely with CI&A to establish, own, and defend metrics necessary to track impact and success of awareness and acquisition initiatives
Works with Brand Managers & Leadership to ensure alignment on needs and execution plans are in place
Digital strategy and integration:
Develops