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    Digital Marketing Director - Boston, MA, United States - Netvirta

    Netvirta
    Netvirta Boston, MA, United States

    6 days ago

    Default job background
    Description

    NetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, and fashion brandslike Victoria's Secretto ensure shoppers are happy with the fit of theironlinepurchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture (medical) and Verifyt (retail).

    About the role:

    We're seeking a strategic and data-driven Digital Marketing Director to join our team to lead our consumer-facing efforts. As our Digital Marketing Director, you'll spearhead our digital marketing efforts, specifically focusing on paid channels, to set ambitious growth targets and devise a comprehensive go-to-market strategy.

    This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Digital Marketing Director will report to the Director of Growth.

    Responsibilities
    • Develop and execute comprehensive digital marketing strategies to drive user acquisition, engagement, and retention for our app.
    • Oversee the planning, execution, and optimization of all digital marketing channels including paid media, paid search, paid social, SEO/SEM, ASO, and more.
    • Collaborate cross-functionally with other facets of the marketing team (Influencer, Content, Social Media) to inform strategic decision-making.
    • Build and lead the digital marketing team.
    • Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing initiatives, continuously optimizing campaigns to maximize ROI.
    • Collaborate with internal teams and external partners to integrate digital marketing into broader marketing initiatives.
    • Stay informed about industry trends, best practices, and emerging technologies in digital marketing to maintain a competitive edge.
    • Manage digital marketing budgets and allocate resources efficiently to drive results.
    Preferred Skills & Experience
    • Bachelor's degree in marketing, business administration, or related field; MBA preferred.
    • 8-10 years of experience in digital marketing
    • 3 years of management experience, with experience in managing digital marketers.
    • Proven track record of success in digital marketing roles, preferably within the B2C space and with experience in app or tech company marketing.
    • Strong leadership and team management skills
    • Excellent analytical and strategic thinking abilities.
    • Experience with digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, etc.
    • In-depth knowledge of digital marketing trends, channels, and best practices.
    • Passion for fashion, technology, and innovation, with a keen understanding of consumer behavior and trends in the fashion industry is a plus.
    Benefits
    • Your choice of comprehensive benefits for you and your family's health, dental, vision
    • Paid time off for federal holidays
    • Competitive pay, stock options, and annual bonus eligibility
    • Significant opportunity for promotion or additional responsibilities as the company grows rapidly
    • Office location in the heart of Boston with convenience to the MBTA lines
    • Work at the cutting edge of high technology that will reshape consumer e-commerce experience
    • Casual dress and fun office atmosphere

    If you're looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us

    #J-18808-Ljbffr
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