- Marketing Technology Strategy: Develop and execute a comprehensive marketing technology strategy to support the company's goals and objectives for marketing, sales, and service. Ensure that our end-to-end processes, which include both direct to consumer sales and B2B sales, are instrumented so that we can analyze and optimize our business effectiveness.
- Website Management: Oversee the development, maintenance, and optimization of our website to enhance user experience, SEO, and overall web performance.
- Marketing and Service Automation Administration: Manage our marketing and service automation platform, ensuring effective lead capture, lead management, email marketing, service request processes, and customer relationship management.
- Integration and Automation: Implement, integrate, and maintain various marketing tools and systems to streamline marketing processes and data flow.
- Reporting and Data Analysis: Analyze marketing and sales data to identify insights and trends, providing actionable recommendations to enhance campaign and sales performance. Develop and execute reports that can be used by executive, marketing, and sales management to improve business performance.
- Marketing Strategy: Collaborate with cross-functional teams to ensure alignment on marketing initiatives and goals.
- Team Leadership: Build and lead a team of marketing operations professionals, guiding them in executing marketing technology initiatives.
- Vendor Management: Oversee relationships with external technology vendors and agencies, ensuring alignment with business goals.
- Budget Management: Manage the marketing technology budget effectively and report on expenditures and ROI.
- Compliance and Security: Ensure that marketing technology operations are compliant with relevant regulations and maintain data security and privacy standards.
- Training and Development: Provide training and resources to the marketing team to maximize their use of marketing technology tools.
- Proven experience building, maintaining, and improving the marketing technology stack for a SaaS business.
- Strong understanding of the technology needed to operate an efficient SaaS business with a direct-to-consumer sales model.
- Experience managing ecommerce websites.
- Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, SMS marketing, content marketing, ecommerce CRMs, and analytic tools. Experience with Facebook, Instagram, X/Twitter, Hootsuite, Sprout Social, HubSpot, Salesforce, and Google Analytics is a plus.
- Strong analytical skills to interpret data, report on marketing performance metrics, and generate insights for optimizing campaigns and strategies.
- Strong leadership skills, with the ability to lead and mentor a team of marketing specialists.
- Ability to work independently and as part of a team.
- Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications, or related field.
- At least 3-5 years or relevant experience, with at least 1 year in a leadership role.
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Marketing Operations Manager
5 days ago
Snowplow Analytics Boston, United States**Marketing Operations Manager** · Boston - Hybrid ideally · **About Snowplow** · As the leader in Data Creation, Snowplow empowers more than 10,000 organisations, including Strava, Burberry, Condé Nast and Flickr to create first-party customer behavioral data to unlock transform ...
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Marketing and Operations Associate
1 week ago
Campion & Company Boston, United StatesWe are looking for an energetic, motivated, organized, communicative, self-starter to join our team as a Marketing and Operations Associate. This role plays a central part in the public presence of our company and our core values. Campion and Company is a small, boutique real est ...
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Marketing Operations Coordinator
1 week ago
Group 1001 Waltham, United StatesGroup 1001_ _is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001's culture emphasiz ...
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Operations Marketing Specialist
1 week ago
Peabody Properties, Inc. Braintree, United StatesThe Operations Marketing Specialist is responsible for building brand awareness, development and productiveness through marketing initiatives, quality control and training. Provides leadership and mentors staff through support and training. · Promotes a positive work environment ...
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Seasonal Market Operator
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Director, Marketing Operations
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Head of Markets Operations
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Fairway Consulting Group Boston, MA, United StatesOur client is a pharmaceutical company focused on creating lifesaving medicines for patients using modern and innovative science. Director, Market Access & Pricing, Operations and Excellence. · Develops, implements, and maintains standard methodology, processes and best practice ...
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Marketing Operations Manager
4 weeks ago
Snowplow Boston, United States Full timeMarketing Operations Manager · Boston - Hybrid ideally · About Snowplow · As the leader in Data Creation, Snowplow empowers more than 10,000 organisations, including Strava, Burberry, Condé Nast and Flickr to create first-party customer behavioral data to unlock transformative A ...
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Marketing Operations Admin
22 hours ago
Beacon Hill Cambridge, United StatesOur client is looking to add a Marketing Operations Admin to their team. This is a 3-6+ month contract role with the potential to convert full-time and would be hybrid in Cambridge, MA. · The Marketing Operations Admin will be responsible for the development and implementation o ...
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Marketing Operations Admin
22 hours ago
Beacon Hill Cambridge, United StatesOur client is looking to add a Marketing Operations Admin to their team. This is a 3-6+ month contract role with the potential to convert full-time and would be hybrid in Cambridge, MA. · The Marketing Operations Admin will be responsible for the development and implementation o ...
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Marketing Operations Admin
1 day ago
Beacon Hill Cambridge, United StatesTo Apply for this Job Click Here · Our client is looking to add a Marketing Operations Admin to their team. This is a 3-6+ month contract role with the potential to convert full-time and would be hybrid in Cambridge, MA. · The Marketing Operations Admin will be responsible fo ...
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Administrative Assistant/marketing Operations
2 weeks ago
DataPivot Technologies North Andover, United StatesInterested in a full-time position working for a fast-growing, innovative startup in the lucrative enterprise data protection and cyber resilience market? · Consider joining the growing team at _DataPivot Technologies_, an award-winning Data Center and Cloud Technologies solution ...
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Marketing Operations Lead
1 week ago
Tulip Interfaces Somerville, United StatesTulip , the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have imple ...
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Marketing Operations Manager
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Tulip Interfaces Somerville, United StatesTulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implem ...
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Marketing Operations Manager
2 weeks ago
Tulip Interfaces Somerville, United StatesTulip , the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have imple ...
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Sr. Director, Marketing Operations
1 week ago
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Senior Manager, Marketing Operations
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AMCS Group Boston, MA, United StatesDIGITAL WAYS TO A CLEANER WORLD · Do you want to work for a company with a global impact? A leader in environmental services, AMCS is a trailblazing software company that guides and supports other businesses on their journey towards sustainability. · AMCS leads the way · The A ...
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Senior Manager, Marketing Operations
3 weeks ago
Immersive Dynamics Inc. Boston, MA, United StatesA product you can believe in. Immersive Labs is the leader in people-centric cyber resilience · We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuo ...
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Marketing Automation Operations Manager
2 weeks ago
Armis Boston, MA, United StatesArmis is looking for a few of the very best people in their field to join our A-team of big thinkers, doers, movers, and shakers. Connected assets are growing at an explosive rate, across every industry and every geo. In today's world of smart devices and BYOD, these assets come ...
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Senior Director Market Operations
2 weeks ago
Veeva Systems Boston, MA, United StatesVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. Do the Right Thing, Customer Success, Employee Success, and Speed. As a Work Anywhere company, we support your flexibility to work fro ...
Director Marketing Operations - Boston, MA, United States - Pison Technology
Description
Pison is developing breakthrough consumer and healthcare products that are harnessing the power of the mind. We've pioneered the science of electroneurography (ENG) to non-invasively sense, analyze, and apply electrical signals coming from the brain. Our neural biosensor and artificial intelligence software are opening a new window to thousands of new, neural-based applications that can improve human health and wellness and help individuals control their environment via gesture recognition. Our vision is to deliver real-time, actionable insights into the state of the body's nervous system, guiding users to better health and higher achievement in every domain of human endeavor. Job Summary: We are seeking a highly skilled and driven Director of Marketing Operations to help lead and build our marketing team. As the Director of Marketing Operations at Pison you will play an important role in creating the Pison brand and increasing our growth. You'll leverage your knowledge of marketing technologies to automate and improve our communication with prospects and customers and increase our sales effectiveness. You'll also collaborate with the sales and marketing teams to develop and execute comprehensive campaigns to increase trial, product use, satisfaction, and renewal rates. Initially this is a hands-on role but over time will require you to hire and lead a team of marketing specialists. Duties/Responsibilities:#J-18808-Ljbffr
Director Marketing Operations professionals in Boston
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Prateek Singh
Data Analyst | Data Scientist | Data Engineer
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Stephanie Douglas
Executive Assistant
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Marc Kantrowitz
Finance, Accounting, Operations
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Vijaya Kavya M
Analyst | Biotechnology
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Amara Donovan
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Victoria Brennick
Product Manger