Director, Marketing Operations - Bridgewater, United States - Brother USA

Brother USA
Brother USA
Verified Company
Bridgewater, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Let's Grow Together


Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities.

"At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day.

With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next.

We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future.

If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.


The
Director, Marketing Operations is responsible for overseeing and enhancing Brother's go-to-market strategies and product lifecycle marketing support across a variety of divisions, business units and product lines, with a focus on campaign ideation, performance optimization, and scalability.

This role leads transformative initiatives across the go-to-market organization and fosters collaboration among diverse stakeholders as a trusted thought leader.


WHAT YOU'LL DO

Deliver and Optimize Performance of High-Impact Campaigns

  • Lead the definition, planning, development, coordination and execution of strategic, multichannel marketing campaigns and modeldriven journey orchestration, with a focus on experimentation, analysis, and optimization, in partnership with other members of the Marketing Operations team and external agencies to meet defined goals and key performance indicators (KPIs)
  • Use datadriven insights to make informed decisions, track KPIs, and measure the effectiveness of marketing campaigns
  • Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations
  • Maximize the potential of marketing technology through automation, integration, enablement and maintaining data accuracy
  • Partner closely with cross functional leads on long term gotomarket planning and support campaign processes—from planning to implementation to execution
  • Use tools to develop structured systems that drive efficiency and transparency across the company and translate workflow needs into repeatable methods

Strategic Process Leadership

  • Lead with operational rigor; set the standard for project management with clearly defined project scope(s), business requirement(s), definition(s) for all projects/workflow, on time and in coordination with business stakeholders
  • Coordinate crossfunctional resources, establishing and managing project timelines and deliverables to ensure all projects are appropriately scoped, are resourced and scheduled appropriately, delivered on time, aligned with budget and to the division's vision
  • Effectively manage the planning and allocation of marketing budget and resources across available talent, vendors, and internal/external support to optimize return on investment (ROI) and ability to scale
  • Drive performance improvements and process efficiencies, including the creation and management of crossfunctional project plans

Talent Management

  • Lead the Marketing Communications team to ensure the development and implementation of core business, competitive, and brand marketing plans and strategies to achieve over all company objectives
  • Create a productive and efficient environment providing leadership, inspiration and coaching to all team members
  • Develop and implement a strategic vision for marketing operations aligning this to the overall company goals and objectives
  • Conduct talent audits, identifying skill gaps, providing a plan for upskilling team, aligned with industry best practices, innovations in marketing, and advancements in technology

ABOUT OUR IDEAL CANDIDATE

Education

  • Bachelor's Degree (or equivalent experience) in Business, Marketing, Communications, or a related field

Experience
Minimum 10 years combination of relevant experience spanning the following areas:

  • Experience leading or directing a Marketing Communications function for a mid-sized organization
  • Experience leading and managing teams
  • Experience with process improvement, optimization, and documentation

Other Skills, Knowledge, & Abilities

  • Ability to align various stakeholders and build trusted relationships
  • Ability to manage multiple work streams and dependencies
  • Indepth knowledge of campaign processes and project management
  • Indepth knowledge of how to make everyday operations more efficient, more digital, and more scalable
  • Ability to execute and deliver on strategic plans and operational improvements
  • Ability to build, lead, and manage teams to high performance expectations
  • Strong communication skills (verbal/written/interpersonal)
  • Strong presentation skills, with the ability to
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