Senior Director Market Operations - Boston, MA, United States - Veeva Systems

Description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster.

Do the Right Thing, Customer Success, Employee Success, and Speed.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry , committed to making a positive impact on its customers, employees, and communities.

The Senior Director of Marketing Operations role at Veeva Systems is a high-impact, high-visibility role.

We are looking for someone who has proven marketing operations experience and can develop creative solutions to marketing's operational requirements and challenges.

You must have excellent attention to detail, be well organized, and be able to manage multiple projects simultaneously. This critical position reports to the CMO and is remote.

Working directly with our CMO, this senior leader will focus on the operational aspects of a growing, dynamic marketing team, be a "hands-on" operational leader, and "day-to-day" manager.

You will be a team player working collaboratively with sales, marketing, and cross-functional teams to drive success through best practices and efficiencies.

As a member of the global marketing team, you will work to build, evangelize, and deliver a world-class marketing operations function to support our sales and marketing teams driving our industry cloud solutions for life sciences.

This leadership role works closely with our executive, marketing, sales, and product teams in a fast-paced and rapidly growing market.

Define business analytics and create dashboards and reports to support Marketing Operations and measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance
Develop and manage the executive data set, including dashboards, reports, and analyses that accurately communicate Marketing effectiveness
Provide leadership and support to the marketing team in analyzing marketing performance data and making recommendations to optimize marketing performance
Establish efficiencies to streamline the daily operations of the Marketing Operations team. This includes but isn't limited to improving documentation of important processes and definitions, providing career development and coaching to each member of the Marketing Operations team, and establishing a prioritization queue for managing tickets from internal stakeholders
Create a vision for Veeva's Martech stack and how this provides reliable marketing operation data supporting dashboards, reporting, and operational insight
Oversight and support of our marketing automation tools including Marketo and the interactions with other integrated systems ensuring data quality and augmentation
Ongoing management of marketing best practices, maintenance of campaign, program, drip & nurture program performance
Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and increasing efficiencies and conversion rates
Create business and system processes ensuring data accuracy and timely synchronization of system databases
Create and manage marketing budget working across the team and providing timely updates of actuals against budget
Manage all marketing technology, data, and service vendors/partners in building a cohesive marketing technology platform
Partner closely with sales operations to ensure key marketing data is updated in our CRM for reporting, dashboards, and analytics
Provide exemplary service to internal customers such as sales, marketing program managers, and execs as needed
Minimum 8+ years of experience in a marketing operations role or similar position

Experience in a fast-growth enterprise software (SaaS) or high-tech life science company supporting teams executing ABM and high-end enterprise sales.

Successful history working with executive leadership, with emphasis on planning, strategy, and budget management
Proven technical, analytical, and quantitative skills coupled with practical communication skills (verbal and written) that enable translating complex data and/ or issues into productive discussions/actions at the executive and operational levels
Experience in the development and use of business analytics, key performance indicators, and dashboards
Experience in the use of third-party data sources for lead database building and augmentation
Advanced user of marketing automation systems such as Marketo
Strong working knowledge of CRM systems and sales processes
Understanding of critical technologies in the marketing technology stack
Advanced user of Microsoft Excel and PowerPoint
Process and quality orientation with extreme attention to detail
Undergraduate degree in business, mathematics, engineering, science, or a related field
MBA preferred
Hands-on experience with data augmentation and quality tools
Medical, dental, vision, and basic life insurance
~ Flexible PTO and company paid holidays
~ Retirement programs
~The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at .