Jobs
>
Boston

    Director of Product Marketing - Boston, United States - Laudio, Inc.

    Laudio, Inc.
    Laudio, Inc. Boston, United States

    5 days ago

    Default job background
    Description

    Job Description

    Job DescriptionAbout Us

    Laudio empowers healthcare leaders to drive large-scale change through everyday human actions. Our platform streamlines workflows for frontline leaders, strengthens interpersonal connections, and aligns C-suite objectives with frontline efforts, enhancing leader efficiency, employee engagement, and patient experience. Laudio makes it possible for patients, frontline workers, and health system leaders to thrive together. Discover how at

    About the Position

    The Director of Product Marketing plays a critical role in bringing Laudio's products to market and driving demand within the health system market. Reporting to the company's Chief Marketing Officer, this individual is a key leader on the go-to-market team with responsibility for product positioning, messaging, collateral, content marketing, sales enablement, new product launches, and market intelligence.

    Responsibilities include:

    As the Director of Product Marketing at Laudio, your responsibilities will include:

    • Developing and Conveying Clear Value Propositions:
      • Develop crisp and clear positioning to educate the market on Laudio's value proposition and drive demand for our platform.
      • Create and maintain high-quality external marketing assets, including collateral, brochures, videos, and presentations.
    • Creating Content and Delivering Marketing Campaigns:
      • Write and partner with graphic designers to develop content marketing assets, including white papers, case studies, blog posts, and videos.
      • Collaborate with growth marketing on effective quarterly campaigns, balancing proven ROI marketing tactics with creative new approaches.
      • Plan and coordinate thought leadership webinars with colleagues and customers.
    • Enabling the Sales and Client Engagement Teams:
      • Develop foundational product marketing training resources for the sales and client engagement teams (e.g. buyer personas, competitive intel).
      • Lead regular trainings to keep cross-functional teams up-to-date on market trends, competitors, and updates to messaging and materials.
    • Leading Communications for New Product Launches and Releases
      • Develop and coordinate robust product / feature launch plans in partnership with product management, client engagement, and sales.
      • Create effective customer-facing communications for quarterly product releases (e.g. customer webinars, emails).
    • Supporting Laudio's Annual Conference
      • Serve as a core member of the planning team for Laudios' annual conference.
      • Lead development of product-related sessions / forums and associated content.
    • Helping Drive Growth of Laudio Insights
      • Partner with the marketing team and President of Laudio Insights on multifaceted strategies to drive awareness and traction for Laudio Insights.
      • Leverage buyer and market knowledge to inform the Insights content roadmap.
    • Overseeing Market and Competitive Intelligence
      • Develop best practice market and competitive intelligence programs and materials to educate internal teams and inform company/product positioning.
      • Implement impactful "voice of the customer" frameworks and programs.
    Requirements include:
    • 10+ years in marketing with at least 4 in product marketing
    • 2+ years experience marketing to health systems
    • Experience building and/or leading a product marketing function
    • Excellent written and verbal communication skills with high attention to detail
    • Considerable experience creating high quality internal and external marketing assets from scratch (messaging, collateral, presentations, videos, white papers etc.)
    • A passion for creating content that drives demand
    • Demonstrated ability to operate successfully in a fast-paced startup environment, including effectively managing multiple high-priority work streams simultaneously
    • Proven competency balancing strategy development with tactical execution - a leader who sets direction and also "rolls up their sleeves"
    • Strong sense of ownership, ability to drive initiatives with a high degree of autonomy
    • Successful experience leading cross-functional initiatives, including product launches
    • Track record of partnering effectively with other functions (sales, product management, client engagement) on go-to-market strategy and execution
    Physical Requirements:
    • Prolonged periods of sitting at a desk and working on a computer in various environments with multiple distractions.
    • Must be able to travel.

    Reports To: CMO

    Travel: 5-10%

    Status: Full-time/Exempt

    Location: Boston, MA preferred (fully remote role)

    Laudio Data Privacy Policy here.

    A warning about recruiting scams: you should only respond to interview requests from people with a Laudio email address or authorized 3rd party recruiting agencies (check for the company's website before responding to ensure the person contacting you is legitimate). A Laudio employee will not solicit candidates through a non-Laudio email address like Yahoo, Hotmail or Gmail. Also, all our interviews are conducted via Zoom or phone call (never via Skype or WhatsApp).

    Laudio is an equal opportunity employer and an E-Verify employer.

  • Veeva Systems

    Product Marketing Manager

    2 weeks ago

    Veeva Systems Boston, United States

    Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth pot ...

  • Rhapsody

    Product Marketing Manager

    1 week ago

    Rhapsody Boston, United States

    **About **Rhapsody**: · Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this - to accelerate innovation by easing the data acce ...

  • Citizens

    Global Markets Product Manager

    4 days ago

    Citizens Boston, United States

    **Description** · Reporting to the COO of Global Markets, the Foreign Exchange Product Manager will have critical infrastructure and risk oversight of the Bank's Global Markets Foreign Exchange division in conjunction with other Bank stakeholders. The Foreign Exchange Product Man ...

  • Costa Fruit and Produce Company

    Marketing Assistant/production Specialist

    2 days ago

    Costa Fruit and Produce Company Boston, United States

    **Job Title**:Marketing Assistant/Production Assistant · **Reports to**:Director of Marketing · **About Costa Fruit & Produce Company**: · A privately owned company, Costa is a produce and specialty foods purveyor serving fine dining establishments throughout New England. · In ad ...

  • Veeva Systems, Inc.

    Product Marketing

    2 weeks ago

    Veeva Systems, Inc. Boston, MA, United States

    Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. Do the Right Thing, Customer Success, Employee Success, and Speed. As a Work Anywhere company, we support your flexibility to work fro ...

  • Snyk

    Product Marketing

    1 week ago

    Snyk Boston, United States

    Job Description · Job DescriptionEvery day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is w ...

  • Veeva Systems, Inc.

    Product Marketing

    1 week ago

    Veeva Systems, Inc. Boston, MA, United States

    Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth pot ...

  • Hatch

    Product Marketing Manager

    1 week ago

    Hatch Boston, United States

    Hatch, an AI-powered customer communication platform, is looking for a Product Marketing Manager eager to engage both their creative and technical talents to strengthen our narrative as we grow. · Belonging to the marketing team but collaborating across departments, you will spea ...

  • Olympus Corporation of the Americas

    Product Marketing Specialist

    1 week ago

    Olympus Corporation of the Americas Westborough, United States

    **Workplace Flexibility**:Hybrid** · Are you looking for a company that cares about people's lives and health, including yours? Let's inspire healthier lives, together. · **Olympus, a leading medical technology company, has focused on making people's lives better for over 100 yea ...

  • Zelis Healthcare, LLC

    Director, Product Marketing

    2 weeks ago

    Zelis Healthcare, LLC Boston, MA, United States

    Overview · Under the newly structured Business Marketing function, Zelis is seeking a Director of Product Marketing - Payments (Provider) to develop and implement product marketing strategies to accelerate Zelis' Payments business and adoption to providers specifically. The idea ...

  • Stavvy, Inc.

    Director, Product Marketing

    2 weeks ago

    Stavvy, Inc. Boston, MA, United States

    Who We Are · Stavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all. Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting le ...

  • Wasabi Technologies

    Director, Product Marketing

    1 week ago

    Wasabi Technologies Boston, MA, United States

    At Wasabi, we're a proven collection of pioneers, visionaries and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We're a fast-growing company taking the C ...

  • Hunters

    Director of Product Marketing

    1 week ago

    Hunters Boston, United States

    Hunters SOC Platform is a Human-Driven, AI-powered SIEM alternative that revolutionizes the way SOCs operate. Hunters automate the entire TDIR process, replacing repetitive human work with machine-powered detection, enrichment, correlation, prioritization, triage, and investigati ...

  • Validity

    Product Marketing Manager

    1 week ago

    Validity Boston, United States

    Job Description · Job DescriptionAbout the Role · The Product Marketing Manager's (PMM) mission is to maximize revenue and product line growth through deep market analysis, wholistic go-to-market strategy, precise product positioning, and compelling pricing and packaging. · As a ...

  • Schneider Electric

    General Product Marketing

    1 week ago

    Schneider Electric Boston, United States

    Mission · Drive Recurring & digital services business development and performance in the NAM Zone through Services organization or other BUs · Drive transformation in the country across all streams (marketing, sales, tendering, Execution, Customer success management) · Key respon ...

  • ClickHouse

    Product Marketing Engineer

    2 days ago

    ClickHouse Boston, United States

    Job Description · Job DescriptionAbout ClickHouseWe are the company behind the popular open-source, high performance columnar OLAP database management system for real-time analytics. ClickHouse works x faster than traditional approaches. By offering a true column-based DBMS, it a ...

  • Steer

    Product Marketing Manager

    2 weeks ago

    Steer Boston, United States

    Job Description · Job DescriptionSteer by Mechanic Advisor offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the ...

  • Elite Technology

    Director of Product Marketing

    2 weeks ago

    Elite Technology Boston, United States

    Job Description · Job DescriptionElite Technology is a leading, independent technology company that helps law firms drive profitability through improved operational effectiveness, increased efficiency, and greater visibility across their business. Our cutting-edge digital financi ...

  • Elite Technology

    Director of Product Marketing

    1 week ago

    Elite Technology Boston, United States

    Job Description · Job DescriptionElite Technology is a leading, independent technology company that helps law firms drive profitability through improved operational effectiveness, increased efficiency, and greater visibility across their business. Our cutting-edge digital financi ...

  • Copyright Clearance Center

    Product Marketing Manager

    1 week ago

    Copyright Clearance Center Cambridge, United States

    We are looking for someone with experience in technology or software company in their product marketing team · 4 years of experience in product marketing in technology space or other relevant experience · Superior communication both written and oral · Research and thirst for know ...