- Bachelor's degree in business, marketing, communications, or related field required.
- 3-5 years of agency or other relevant experience required.
- Good at building relationships with teams and clients.
- Able to articulate ideas clearly and persuasively, both in writing and in person.
- A self-starter with excellent problem-solving skills.
- Ability to analyze data, draw insights from it, and use these insights to optimize marketing campaigns.
- Passionate and curious social media consumer, always interested in learning and constantly looking to explore the latest platforms and content types.
- Proficient in digital marketing tools and platforms, such as Google Analytics, SEO tools, and social media platforms.
- Professional experience with TikTok and other social platforms preferred.
- Experience with website and email platforms preferred (WordPress, Mailchimp).
- Google Ads certification is a big plus.
- Experience using Adobe Creative Suite is a plus.
- Proficient in Microsoft Office
- Manage day-to-day client communication on accounts of all sizes.
- Stay on top of accounts, making sure they receive services that are within budget and meet needs.
- Develop a thorough understanding of the clients' position in the market, their product/service, points of difference and competitive landscape.
- Management of social media, SEO, Loyalty, Email and traditional media programs.
- Define KPIs for marketing campaigns.
- Ensure timely and successful delivery of our solutions.
- Engage with customers and followers on client social media channels.
- Track campaign metrics and analyze data obtained.
- Generate progress reports for clients and leaders within the organization.
- Negotiate contracts and close agreements.
- Assist with challenging client requests or issue escalations as needed.
- Direct creative and design teams.
- Maintain industry and competitive intelligence.
- Determine additional resources required and vet potential partners.
- Some travel may be required.
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Account Manager - Tennessee, United States - New Heartland Group
1 week ago
Description
New Heartland Group is an independent marketing agency based in Nashville, Tennessee. We offer a comprehensive range of services with specialized skills in strategic consulting, market research, branding, and influencer/talent management, and entertainment marketing. We work with global, regional, and local brands that share our passion for the role New Heartland culture, values and lifestyle passions play in buying behavior. Our model is very entrepreneurial, not siloed, and offers genuine partnership with our clients. Clients include Anheuser-Busch, Mtn Dew and the Big Machine Music City Grand Prix.
Job Overview
New Heartland Group is seeking a skilled Account Manager with a strong understanding of the digital landscape, include social media. As both a creative and analytical thinker with demonstrated experience in developing, implementing, and managing consumer engagement strategies, the ideal candidate will play a crucial role in shaping the client's marketing strategy. This position will support multiple clients across all channels.
Job Qualifications (Note: This is not a sales position)
The Account Manager is a strategic problem solver who enjoys working in a fast-paced environment and understands how marketing tools are used to engage consumers and build brands.
Job Responsibilities
Benefits:
· Paid vacation.
· Supplemented health/dental/vision insurance.
· Flexible personal/sick days.
· Flexible hours/schedule.
· Professional development/training.
This position has realistic advancement opportunities, as we are growing rapidly.
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