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    Senior Content Marketing Manager - Los Angeles, United States - Waterford Crystal Limited

    Waterford Crystal Limited
    Waterford Crystal Limited Los Angeles, United States

    1 week ago

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    Description


    Are you a strategic and creative problem solver? Do you enjoy creating compelling narratives and engaging content? Then, the Senior Content Marketing Manager position might be for you In this role, you will play a pivotal role in shaping and driving our content marketing strategy.

    Our organization has amazing data and research, this position will require someone who can make it exciting, encouraging people to engage with our programs, leading to increased lead generation.

    Experience partnering with demand generation and product marketing teams is a must. If you are a self-starter who enjoys taking ownership of high-quality content, and believes in the power of collaboration, we want you to join our team

    Responsibilities:
    Develop and implement a comprehensive content marketing strategy aligned with performance insights, marketing funnel stages, competitive and market analysis, and organizational objectives

    Generate various forms of engaging content, including impact stories, landing pages, web copy, email messages, case studies, whitepapers, ebooks, and digital assets

    Repurpose content such as videos, webinars and research to increase brand visibility. Experience writing for video and interactive content is a plus

    Maintain the highest level of editorial standards for the content team, ensuring consistency with brand tone, messaging, and visuals

    Conduct content audits, identify gaps, run A/B tests, and optimize content to improve the customer journey, growing conversion and engagement metrics

    Stay up-to-date with industry-standard processes, regulatory requirements, competitor messaging, and customer challenges

    Lead and mentor a content team, including a writer and copy editor, encouraging their growth and improving their skill sets

    Optimally convey ideas and information with clarity and impact, encouraging an open and synergetic team environment

    Coordinate content roadmap, calendar, priorities, and timelines with collaborators

    Continuously champion, promote, and advance diversity, equity, and inclusive excellence at

    Collaborate on and contribute to organizational DEI efforts and goals


    Qualifications:
    A bachelor's degree in Marketing, Communications, Journalism, or a related field is required

    7+ years in content marketing with a focus on crafting strategy

    2+ years of management experience

    Ability to strategize, conceptualize, build, and scale projects with a high degree of autonomy

    Passion for problem-solving and measuring efficiency through data-driven insights

    Expert-level organizational and analytical (ASK KIM-communication? Skill? operations? Understanding? what does this mean?)

    Impeccable writing and editing skills with a keen attention to detail and expert verbal communication skills

    Ability to work collaboratively with partners, developers, and designers

    Lead with respect and empathy, crafting a positive and inclusive work culture.

    Passion for coaching and developing talent

    About

    At we envision a world without systemic barriers to early learning so each child can reach their full potential.

    At we partner with communities so children receive access to proven early learning programs wherever they learn.

    We support the child and the caring adults in their life so that child has a chance to reach their full potential in school and life.

    Our Commitment to Equity & Inclusion

    's commitment to inclusive excellence is foundational to achieving our mission of universal literacy. is a mission-driven organization, and diversity, equity, and inclusion (DEI) are at the heart of what we do. These values inform our internal culture and drive our external focus on making a difference for children, families and caregivers in underserved communities. At Waterford, we actively seek talent who bring different backgrounds, perspectives, experiences, and identities to their work and demonstrate a commitment to advancing our mission.
    Working at

    team members are located across the United States and primarily work from home.

    We anticipate paying between $85, ,000 for this full time position based on the education, experience and skill level of the individual we hire.

    In addition to your base salary Waterford has an annual bonus program.

    We offer a phenomenal benefits package that includes fully paid primary premiums for health insurance, dental insurance, basic life insurance, and disability insurance.

    New hires receive a one-time HSA contribution. Retirement contributions are matched up to 5% by the organization. Plus, a generous vacation, sick, and holiday offering.
    Employee Growth & Applications

    At , we truly believe in the boundless potential of our team members and their continuous growth and development.

    We are dedicated to encouraging a culture that nurtures talent from within, which is why we prioritize internal applicants for all job postings.

    External candidates may experience a delay in being contacted by our Talent Acquisition team.
    Equal Opportunity Employer

    Waterford is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Waterford is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

    #J-18808-Ljbffr
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