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    Coherent Technology Marketing Leader - San Jose, United States - McKinley Marketing Partners

    McKinley Marketing Partners
    McKinley Marketing Partners San Jose, United States

    2 weeks ago

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    Description

    Our global telecommunications client is looking for a marketer who will own all marketing efforts for their coherent technology. They are looking for a proactive individual who will be responsible for developing collateral and implementing go-to-market initiatives around their coherent technology offerings. You will work closely with product, R&D, marketing, and sales to develop the narrative of the coherent technology global offerings.

    This position will require travel for events or meetings at the client's Ottawa office.

    Responsibilities

    • Support the development and implementation of GTM initiatives to help grow market share globally for coherent technology offerings
    • Collaborate and formulate strategies that ultimately lead to growth in mindshare and demand for coherent technology offerings
    • Support the marketing strategy with press, analyst, event marketing, and lead generation programs
    • Use market, customer, and competitive input to develop appropriate positioning for the portfolio
    • Create compelling digital and other marketing content targeted and written to the right audiences to create demand
    • Support the presence at tradeshows, industry forums, analyst and partner events, as required
    • Work with product management and product marketing to ensure alignment of the GTM strategies with both business and corporate objectives
    • Collaborate with the R&D organization to ensure the accuracy of marketing content and materials

    Requirements

    • 8+ years of experience in marketing with experience in B2B products or services
    • Strong understanding of customer requirements for both data center architectures as well as optical networking (datacom and telecom)
    • Technical expertise across different coherent technology elements: DSP ASIC, optical components, SerDes.
    • Proven track record of presentation, interpersonal, and communication skills
    • Proven track record of excellent writing skills for creating/editing meaningful content for specific audiences of buyers and industry influencers (ex. blogs, white papers, presentations, success stories, case studies)
    • Strong organizational skills and ability to execute and drive deliverables and initiatives to closure

    McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.

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