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    Senior Account Manager - Los Angeles, United States - Reporter Newspapers

    Reporter Newspapers
    Reporter Newspapers Los Angeles, United States

    2 weeks ago

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    Description
    About Lineage

    Lineage is an independent marketing agency and creative studio based in Los Angeles.

    For nearly two decades, our dynamic and innovative team has developed engaging content that connects with audiences, establishing strong brands for talent in sports and music, as well as for companies, teams, player associations, and leagues.

    Our expertise extends across digital platforms, social media, and traditional media, ensuring our clients' messages not only reach but also profoundly influence target demographics.

    As pioneers in content creation, strategic marketing, and omni-channel distribution, we have cultivated fan bases that significantly affect culture and society.

    We believe in the transformative power of art, storytelling, and creativity, producing work that enthralls, inspires, and brings about change.

    About the Role


    The Senior Account Manager (SAM) is the client contact on various projects and will partner directly with the Group Account Director (GAD) and broader agency teams to develop solutions and projects based on the clients' needs.

    The AM needs to understand the clients' business and products, be able to work with internal teams on the specific deliverables, develop an annual partnership strategy and have a healthy appetite for doing amazing work.

    Since the agency client roster is very diverse, the SAM should be able to adjust to different scenarios very easily.

    The SAM will help reinforce and develop client relationships and be the main point of contact in leading agency-client comms and should explore additional opportunities with existing clients to deepen the scope of work and help increase our revenue projections and secure additional work.


    The ideal candidate is energetic, confident, dynamic, detail-oriented, results-driven, and enjoys a fast-paced collaborative environment that meets the needs of the evolving client portfolio.

    The role requires excellent communication and project management skills, a strong understanding of brand development, as well as knowledge of the entertainment and production elements needed to deliver partnership success.

    Experience working at advertising agencies, social media agencies and/or digital agencies is highly desired.

    Most importantly, the SAM should be diplomatic and able to maintain a sense of calm and focus, especially in dealing with clients and internal stakeholders.

    Strategic and Functional Lead

    Support the GAD in implementing the planning process and an integrated calendar approach, ensuring alignment with other cross-functional agency teams and client partners.

    Effectively storytell and share a point of view on opportunities with brands through written and verbal channels.
    Understand the client's business, industry norms, competitive threats, and media trends.
    Develop and present decks, assist in developing decks, and write clear and concise business letters/documents.

    Support the GAD with status updates and support materials to ensure clear and successful communication with all clients and agency partners on an ongoing basis.

    Understand and implement approved measurement models to justify investment and quantify program results.

    Execution

    Serve as the point of contact for clients, managing internal and external workstreams for assigned projects.

    Attend and manage client expectations during production shoots and post-production processes; manage to secure client feedback and approvals at key project points.

    Manage each project to ensure it is on time, within budget, and within scope. Know how to escalate "out of scope" issues to the GAD.

    Ensure that deal terms and deliverables are translated into legal agreements, program timelines, and workstreams for roles and responsibilities for clarity and executional success.

    Ensure pre-program, during-program, and post-program measurement and optimization plans align with KPIs and are in place prior to each program activation.

    Implement evaluation tools and make recommendations to ensure an effective and efficient process during program execution.

    Experience in concept development, production oversight, and a foundational understanding of working with talent.
    Experience working with various marketing communication channels, including digital and social.
    Ability to manage peer-level clients, with a successful track record in account management and client service.
    Understanding of all aspects related to content and channel optimization, brand consistency, analytics, and meaningful measurement.
    Experience in implementing effective measurement models and synthesizing data to prove value and program success.
    A minimum of 5 years of experience in client management across key verticals.
    Demonstrated ability to understand business challenges and formulate effective solutions to drive positive impact.
    Superior written and verbal communication, interpersonal, and organizational skills to handle multiple programs.
    Ability to multitask and manage multiple workstreams.
    Experience working on an integrated team.

    Nice to have:
    Experience working in sports, music, and entertainment.

    #J-18808-Ljbffr
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