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    Senior Demand Marketing Manager - Redwood City, United States - Imperva

    Imperva
    Imperva Redwood City, United States

    1 week ago

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    Description

    SENIOR DEMAND MARKETING MANAGER
    CYBER SECURITY is a big deal. It's in the news, growing rapidly, a critical tool for every company, and our specialty.


    Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.

    Our customers include leading enterprises, government organizations, small businesses, and service providers.

    Why Imperva? We have experienced the following growth and achievements:

    Grew revenue 22% to $321 million in 2017

    We have over 5,900 customers

    500 partners in 100+ countries worldwide

    Imperva has been in the Leader's Quadrant of the Gartner Magic Quadrant for 4 straight years

    Imperva is also a leader in the Forrester Wave for DDoS Services with the highest score in the "current offering" category


    The
    SENIOR DEMAND MARKETING MANAGERwill be responsible for the planning, implementation and execution of integrated demand programs designed to drive global engagement and pipeline generation through multiple channels.


    Candidates should possess a keen understanding of B2B MARKETING, with a strong background in CUSTOMER ACQUISITION STRATEGIES, CROSS SELL and upsell programs and how to develop, execute, and optimize CREATIVE MARKETING CAMPAIGNS to achieve results.

    Ideal candidates will possess the ability to drive meaningful action from large data sets.

    This role requires strong relationship development skills across internal and external business partners and a passion for innovation, while maintaining a consistent focus on demand creation.


    This position reports to the Director of Demand Marketing and works closely with individuals across the marketing teams from corporate, PR, AR, creative, social, field and partner marketing, and product marketing.


    KEY RESPONSIBILITIES


    Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans, strategies and deliverables that create demand for Imperva products.


    Determine the appropriate mix of on-line and off-line campaign elements including search, social, direct mail, email, webinars, content syndication, direct response online, etc - with the most compelling and creative calls to action to deliver pipeline goals.


    Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall.


    Work closely with Corporate, Product and other marketing functions to identify and develop new offers, content and sales tools (print, web, multimedia, etc.) to support integrated demand campaigns.

    Collaborate with worldwide field marketing teams for efficient and effective execution of integrated marketing campaigns worldwide.


    Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle.

    Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the right tools to follow up as required

    Consistently iterate and improve marketing programs through measurement and optimization

    Manage the interface with external agencies including media vendors, creative/digital agencies, writers, translation vendors, etc

    Manage campaign budgets, timelines, resources, processes and technologies

    Track and report on strategic, operational and tactical metrics using data to manage resource allocation, outcomes and success

    __KNOWLEDGE & SKILLS

    7+ years post-undergraduate experience managing demand generation, customer acquisition, and content syndication strategies for technology companies

    Expertise in both strategy and execution of B2B demand generation programs

    Hands-on knowledge of best practices in B2B content syndication and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint

    Track record of successful results and creativity with program execution

    Strong analytical skills with ability to drive meaningful actions from large data sets

    Ability to multi-task and prioritize in a fast-paced and dynamic work environment

    An organized individual with great attention to detail and focus on quality of results

    A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work

    Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting

    Ability to think out of the box and test new, creative approaches and strategies

    Passion for results, measurement and optimization to continuously drive ROI

    Familiarity with Salesforce, Marketo, PowerPoint, Excel, and Word required

    Knowledge of B2B security is a plus

    Bachelor's degree required

    OUR COMPANY Imperva (


    NASDAQ:
    IMPV), is a leading provider of cyber security solutions that protect business-critical data and applications.

    The company'sSecureSphereandIncapsulaproduct lines enable organizations toDISCOVERassets and vulnerabilities,PROTECTinformation wherever it lives – on-premises and in the cloud – andCOMPLYwith regulations.

    The ImpervaApplication Defense Center, a research team comprised of some of the world's leading experts in data and application security, continually enhance Imperva products with up-to-the-minute threat intelligence, and publish reports that provide insight and guidance on the latest threats and how to mitigate them.

    Impervais headquartered in Redwood Shores, California. To learn more ,, ourblog, onTwitter

    LEGAL NOTICE Imperva is an equal opportunity employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

    *LI-MM1

    #J-18808-Ljbffr
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