- Own the development of high-performing demand generation campaigns (email, PPC, display, landing pages) in collaboration with cross-functional teams such as Product Marketing, Marketing Operations, Product, and Sales to generate new leads and enhance product adoption.
- Serve as principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization.
- Manage the planning and execution of paid digital advertising campaigns, including PPC, display, and social media advertising - including the collaboration with internal team members and external agencies and vendors.
- Analyze and report on past campaign performance, translating insights into strategic optimizations to improve conversion funnel.
- Collaborate with Marketing Operations Manager to maintain marketing automation best practices including list management, email deliverability, optimization, and data quality and hygiene.
- Work closely with the Creative team to design compelling marketing assets that drive performance of demand generation campaigns, including display ads, social graphics, email templates, and landing pages.
- Build, automate, and improve customer cross-sell and upsell campaigns to drive adoption of additional product features and offerings.
- Effectively manage and mentor Demand Generation Specialist in the execution of demand generation campaigns aimed at nurturing users and enhancing conversion rates.
- Develop a deep understanding of brand message and appropriate audiences for all our products.
- 4+ years of experience in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company
- 1+ years of experience managing a direct report
- Bachelor's degree in Business Administration, Marketing, Management, Analytics, Economics, Computer Science, or related field
- Strong copywriting skills, preferably in the context of SaaS products
- Strong project management skills, including being able to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively
- Experience in various email automation tools (e.g. Intercom, Mailchimp, Marketo, Outreach, etc.)
- Experience with creating and managing email campaigns and email audience segmentation
- Preferred experience in various data analytics reporting tools (e.g. Salesforce, Google Tag Manager, Google Analytics 4, etc.)
- Strong verbal communication and organizational skills
- Strong written communication skills, with the proven ability to create clear messages that resonate with its intended audience
- Ability to work autonomously, while managing upward to the Product Marketing Manager and other internal stakeholders
- High degree of empathy and ability to put yourself in the shoes of our customers to understand their needs and challenges
- Ability to think strategically and leverage a variety of tactics to achieve measurable goals
- Great people skills and ability to work cross-functionally with internal teams to get input and manage deadlines
- Resourcefulness, with ability to achieve results creatively with finite resources
- Location: US Remote
- Compensation: Competitive
- Other Benefits: 401k matching, medical, dental, and vision healthcare coverage, HSA or FSA options, competitive PTO, sick days, and holidays
- People First Mindset: the guiding principle of our mentality is that the key to success is working with, learning from, and developing exceptional people
- Culture: high-energy, fast-moving, passionate atmosphere
-
Demand Generation Specialist
28 minutes ago
Skillsoft Remote, United States Full time· At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge. · Demand Generation ...
-
Generic Sales Specialist
1 week ago
AmerisourceBergen Remote, United States Full timeOur team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join ...
-
Senior Demand Generation Specialist
2 weeks ago
Modern Health Remote, United States Full time· Modern Health · Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical ...
-
Signature Companies Remote, United StatesThis is a remote position. · Signature is looking to add a Customer and Field Support Specialist to our Operations Team. · Signature Companies is a High Value Insurance information provider, dedicated to superior customer service, quality, and time service. Signature Companies ( ...
-
Policy Specialist
1 day ago
Logistics Management Institute Remote, United StatesOverview · LMI is seeking a skilled Policy Specialist at a consultant level to support the United States Postal Service (USPS). The Policy Specialist will be part of an LMI team who will assess, adjudicate, and update/redraft USPS policies to eliminate unnecessary policies and st ...
-
PRN Care Navigator
5 days ago
Crossover Health Remote, OR, United StatesAbout Crossover Health · Crossover Health is creating the future of health as it should be. A national, team-based medical group with a focus on wellbeing and prevention that extends beyond traditional sick care, the company delivers an entirely new model of healthcare-Primary He ...
-
RCM Dental Billing Specialist
1 week ago
Hero Practice Services Remote, United StatesJob Description: RCM Specialist Dental Billing · Location: Hero PSC/Remote · Pay Range: $18 - $23/hr · Status: Full Time / Hourly Non-Exempt · Company Overview · Hero DVO, LLC is part of the Hero Practice Management group. Hero is the only practice management company focused on d ...
-
Accounts Receivable Specialist
2 weeks ago
HealthEdge Remote, United StatesOverview: · We are seeking a detail-oriented and experienced Accounts Receivable Specialist to join our finance team. The Accounts Receivable Specialist will be responsible for managing the company's accounts receivable processes, ensuring accurate and timely invoicing, collectio ...
-
Accounts Receivable Specialist
1 week ago
HealthEdge Remote, United StatesOverview · Overview:We are seeking a detail-oriented and experienced Accounts Receivable Specialist to join our finance team. The Accounts Receivable Specialist will be responsible for managing the company's accounts receivable processes, ensuring accurate and timely invoicing, c ...
-
Web Specialist
1 week ago
Medical Decicion Logic Inc Remote, United StatesJob Description · Job DescriptionThe Web Specialist is responsible for creating, designing, and maintaining the mdlogix website, its clients' BHLC websites [currently ; ; ] and any associated web platforms. You will provide a wide range of services, including writing, designing, ...
-
Materials Engineering M
2 weeks ago
National Radio Astronomy Observatory Remote, United StatesNational Radio Astronomy Observatory · At AUI, we collaborate with the scientific community to plan, build, and operate cutting-edge facilities. Our expertise focuses on continually improving research and development, user facilities, management and operations, technology incuba ...
-
Pre-Registration Specialist
1 day ago
MultiCare Health System Remote, United StatesYou Belong Here. · At MultiCare, we strive to offer a true sense of belonging for all our employees. Across our health care network, you will find a dynamic range of meaningful careers, opportunities for growth, safe workplaces, and flexible schedules. We are connected by our mis ...
-
Senior Benefits Specialist
1 week ago
Vitera Healthcare Solutions Remote, United StatesYou Belong at Greenway · Bring your best and truest self. We celebrate what makes us different and what brings us all together. At Greenway Health, we are committed to an inclusive environment and a culture of belonging as we pursue our purpose of healthier communities, successfu ...
-
Accounts Receivable-Treasury Support
2 weeks ago
Centerline Remote, United StatesWho We AreAt Centerline, we design, build, and maintain industry-leading critical infrastructure across North America. Our technicians, engineers, and professional staff bring unmatched expertise to each job, working as a team to deliver consistent, exceptional results. That's wh ...
-
Appeals Specialist
1 week ago
VirginPulse Remote, United StatesNow is the time to join us · Virgin Pulse and HealthComp are now Personify Health. The industry's first personalized health platform company combines health, wellbeing, and navigation solutions to deliver powerful outcomes to businesses and their people. At Personify Health, we ...
-
Accounts Payable Specialist
2 weeks ago
Curo Health Services Remote, United StatesOur Company · Gentiva is an industry leader in hospice, palliative, home health, and personal home care. Our place is by the side of those who need us, offering physical, spiritual and emotional support to patients and their families so they may make the most of every moment. We ...
-
Pre Registration Specialist
1 day ago
MultiCare Health System Remote, United StatesYou Belong Here. · At MultiCare, we strive to offer a true sense of belonging for all our employees. Across our health care network, you will find a dynamic range of meaningful careers, opportunities for growth, safe workplaces, and flexible schedules. We are connected by our mis ...
-
Logistics Management Institute Remote, United StatesOverview · LMI is seeking a senior Project Specialist to join our DHS CWMD BioDefense Team, specifically to support the DHS BioDefense Preparedness. This position requires an Active Secret clearance and the ability to obtain DHS Suitability. This is an Offsite position that can b ...
-
Claim Adjuster
6 days ago
Collabera REMOTE, United StatesTitle: Claim Examiner · Location: Remote · Duration: 6 Months · Job Description: · Investigate, evaluate and settle claims, applying technical knowledge and human relations skills to effect fair and prompt disposal of cases and to contribute to a reduced loss ratio. · Adjust rese ...
-
TOP Job Switzerland
1 week ago
Aurora Ventures Myrtle Point, United StatesTOP JOB SWITZERLAND - GENERAL PRACTITIONER / INTERNAL MEDICINE SPECIALIST (M/F/D) Location: Nationwide in Germany Additional Information: TOP POSITION Time account for overtime, full-time or part-time Start: By arrangement; preferably as soon as possible CLIMATE ACTION For your a ...
Senior Demand Generation Specialist - Remote, United States - Join Paradigm
3 weeks ago
Description
Paradigm is a legal-industry leader in cloud-based software with three practice management platforms – PracticePanther, Bill4Time, and MerusCase – as well as epayments (Headnote) and accounting (TrustBooks) solutions.
Job Description
Paradigm is a legal-industry leader in cloud-based software with four practice management platforms - PracticePanther, MerusCase, LollyLaw, and Bill4Time - as well as epayments (Headnote) and accounting (Trustbooks) solutions. We empower lawyers across the spectrum of practice areas and business needs. At Paradigm, we are fast-paced, ambitious, and unified by a common vision to build the best legal technology products in the world.
The Senior Demand Generation Specialist will support our marketing efforts to generate new demand for Paradigm's suite of products while also increasing the lifetime value of our current customer base. In this role, you'll strategize and execute email marketing campaigns and programmatic ads, and manage and analyze reports, all while leveraging our automation systems to target high-quality leads and nurture them through the conversion funnel. You will also assist in the optimization of our existing websites and marketing technology stack to increase the efficiency of our marketing efforts to drive revenue growth.
As an essential member of Paradigm's Marketing team, the Senior Demand Generation Specialist oversees one direct report and reports directly to the Senior Marketing Manager at Paradigm. This role is fully remote. We are looking for a passionate self-starter with an aptitude for exceptional communication and follow-up. We're looking for someone who can hit the ground running and immediately begin adding value to a collaborative and ambitious team.
Responsibilities
Qualifications
Characteristics of the Ideal Candidate:
Other Information
Paradigm is a rapidly growing legal technology business that offers a suite of product solutions to allow lawyers to automate their firms, get more done in less time, and focus on what they do best: practicing law. The business currently includes three leading practice management and online payment and accounting solutions – PracticePanther, Bill4Time, Headnote, Trustbooks and MerusCase.
Paradigm operates as a single business and team with multiple software solutions. Our software offerings have the ability to scale in different niches of the market, and the shared resources, talent, and expertise allow us to accelerate growth across the portfolio. Paradigm will continue to grow each of these platforms organically, while also looking for new acquisitions that can bolster our position as a leading legal technology company. Paradigm has ~100 employees based in New York, Florida, Washington, California, and other locations across the US.
Senior Demand Generation Specialist professionals in Remote
-
DORIANT KAMSU
BILINGUAL SALE SUPPORT SPECIALIST FRENCH /ENGLISH