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    Demand Generation Specialist - Remote, United States - Skillsoft

    Skillsoft
    Skillsoft Remote, United States

    3 weeks ago

    Default job background
    Full time
    Description

    At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.


    Demand Generation Specialist

    OVERVIEW

    At Skillsoft, we are all about making work matter. We believe every team member has the potential to be AMAZING. We are bold, sharp, driven and most of all, true. Join us in our quest to democratize learning and help individuals unleash their edge.

    A Demand Generation Specialist is responsible for overseeing the flawless execution of campaign tactics that support the Skillsoft subscription business. This is a highly collaborative role in which you will gain experience working across different marketing functions.

    OPPORTUNITY HIGHLIGHTS

    • Journey Design: Using information about our target audience and campaign objectives, design a customer journey in collaboration with your partners across Content Marketing, Digital Strategy, and Events Marketing
    • Project Planning: Partner with the team to define a timeline of key tactic execution to ensure that the campaigns are deployed on time
    • Tracking: Ensure that proper tracking is set up for all campaign tactics to allow for seamless reporting
    • Lead Follow Up: Design and execute email campaigns for leads we engage with, and partner with our marketing and sales reps to ensure that they have the information they need to follow up
    • Reporting: Using our dashboards, create reports for the team to understand the biggest drivers of performance and identify opportunities to improve
    • Optimizations: Define key actions the team should take to address the biggest campaign pain points

    SKILLS & QUALIFICATIONS

    • A B.S. or B.A. degree in marketing or a related business field
    • Experience in past marketing jobs, internships, or leadership roles in extracurricular activities related to business and/or marketing
    • An aptitude for data literacy and interest in using reports to generate insights and decisions. Experience using Tableau, PowerBI, or Salesforce is a plus
    • A collaborative working style and willingness to learn
    • Curiosity

    Target base salary range for this job requisition is anticipated to be between $55,000 and $70,000.

    We offer full benefits. The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.

    OUR VALUES

    WE ARE PASSIONATELY COMMITTED TO LEADERSHIP, LEARNING, AND SUCCESS. WE EMBRACE EVERY OPPORTUNITY TO SERVE OUR CUSTOMERS AND EACH OTHER AS:

    • ONE TEAM
    • OPEN AND RESPECTFUL
    • CURIOUS
    • READY
    • TRUE
    MORE ABOUT SKILLSOFT:

    Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

    Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at

    Thank you for taking the time to learn more about us.
    If this opportunity intrigues you, we would love for you to apply

    NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

    Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.

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