Shopper Marketing Manager - Arlington, United States - Nestle Operational Services Worldwide SA

Description

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestl is the place for you. Nestl USA is one of seven operating companies that make up Nestl's presence in the United States.

We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today.

As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.

Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond.

Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.


POSITION SUMMARY:
Food & Beverage is constantly evolving, with consumers looking for true Omnichannel experiences to meet their shopping needs.

Overall, shopper marketing plays a crucial role in driving sales, increasing brand visibility, and enhancing the overall shopping experience for consumers.

It helps companies connect with shoppers at the point of purchase and create meaningful interactions that drive business growth.

Putting our shoppers at the center of everything we do, this role supports and partners with the NUSA Sales, Marketing, and Brand teams to drive the category and conversion of NUSA products.

RESPONSIBILITIES:

Lead Shopper Marketing Agenda for several top accounts, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.

Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders.

Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media Network, creative and media agency partners and internal stakeholders to maximize the shopper investment.

Own relationship with customer-specific Retailer Media Network to drive performance accountability and maintain strong understanding of evolving capabilities.
Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key promotions.

Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and NUSA priorities.

Share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.

Build and maintains multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results.

Examples are inclusive of, but not limited to:
Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.
Effectively managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.


REQUIREMENTS:
Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
Bachelor's degree
4+ years of traditional CPG Shopper marketing role preferred.
Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge
General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
Experience in Sales & Marketing, leading marketing and/or shopper communication
Strong attention to detail and follow through.
Thrives in change and comfortable with ambiguity.
Ability to travel as needed for client meetings and industry events


SKILLS:
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.

Strong collaborative nature:
ability to work in a cross-functional team environment.
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
Financial acumen related to managing a budget, ROI analysis and budget optimization.
Influential and effective communicator proficient in storytelling and negotiating.
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
Understanding of the omni-channel environment with proficiency in paid search investment
Understanding of US retailers and their go-to-market strategies
Excellent written and verbal communication skills.
Advanced skills in Microsoft PowerPoint, Excel, and Word
294077

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl.

The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.

In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.

Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.

The Nestl Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.

All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law.

Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience.

Contact us at or please dial 711 and provide this number to the operator:

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

Review our applicant privacy notice before applying at

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestl is the place for you. Nestl USA is one of seven operating companies that make up Nestl's presence in the United States.

We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today.

As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.

Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond.

Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.


POSITION SUMMARY:
Food & Beverage is constantly evolving, with consumers looking for true Omnichannel experiences to meet their shopping needs.

Overall, shopper marketing plays a crucial role in driving sales, increasing brand visibility, and enhancing the overall shopping experience for consumers.

It helps companies connect with shoppers at the point of purchase and create meaningful interactions that drive business growth.

Putting our shoppers at the center of everything we do, this role supports and partners with the NUSA Sales, Marketing, and Brand teams to drive the category and conversion of NUSA products.

RESPONSIBILITIES:

Lead Shopper Marketing Agenda for several top accounts, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.

Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders.

Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media Network, creative and media agency partners and internal stakeholders to maximize the shopper investment.

Own relationship with customer-specific Retailer Media Network to drive performance accountability and maintain strong understanding of evolving capabilities.
Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key promotions.

Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and NUSA priorities.

Share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.

Build and maintains multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results.

Examples are inclusive of, but not limited to:
Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.
Effectively managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.


REQUIREMENTS:
Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
Bachelor's degree
4+ years of traditional CPG Shopper marketing role preferred.
Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge
General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
Experience in Sales & Marketing, leading marketing and/or shopper communication
Strong attention to detail and follow through.
Thrives in change and comfortable with ambiguity.
Ability to travel as needed for client meetings and industry events


SKILLS:
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.

Strong collaborative nature:
ability to work in a cross-functional team environment.
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
Financial acumen related to managing a budget, ROI analysis and budget optimization.
Influential and effective communicator proficient in storytelling and negotiating.
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
Understanding of the omni-channel environment with proficiency in paid search investment
Understanding of US retailers and their go-to-market strategies
Excellent written and verbal communication skills.
Advanced skills in Microsoft PowerPoint, Excel, and Word
294077

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl.

The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.

In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.

Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.

The Nestl Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.

All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law.

Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience.

Contact us at or please dial 711 and provide this number to the operator:

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

Review our applicant privacy notice before applying at
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