Marketing and Communications Manager - Washington, United States - MERIDIAN PUBLIC CHARTER SCHOOL

Description

ABOUT MERIDIAN PCS
Meridian is a PreK-8th grade school located in Washington DC's vibrant U Street Corridor.

Our mission is to inspire a passion for learning in our students and to help them build their self-confidence and self-respect through academic achievement.

Our 650+ students are a diverse mix of African-American, Latino, Asian, African, and White students.

Almost 30% of our students are English language learners, and we have one of the largest Hispanic populations in DC charter schools.

We are committed to building a community of teachers and staff who reflect the rich diversity of our student body.

Our middle school campus serves nearly 200 students in the Columbia Heights neighborhood in grades 6-8.

Meridian is committed to serving families from our local communities; and one-third of our students live within a half mile of the school.

The U Street Corridor was once the heart of black culture in DC and offers a tangible historical archive for our students, and Columbia Heights is one of the most racially and economically diverse neighborhoods in the District.

We are also proud of the fact that Meridian is a school of choice for parents— all eight wards of the city are represented among our student population.

Meridian's strengths include two beautiful and historic campuses, with nearby outdoor and recreational grounds; state of the art technology for students and teachers; updated and aligned curricula; an academic program laser-focused on student growth, achievement, and social-emotional development; extensive professional development and support for teachers and leaders; and a school culture grounded in student achievement, collaboration, and student-centered learning.

As Meridian prepares to celebrate its 25th year in education the Marketing and Communications Manager will plan an integral part in sharing and elevating the Meridian story, and brand both internally and externally with families and community stakeholders in the District and beyond.

Join us as we continue to take Meridian from good to great For additional information about Meridian visit mpcs-
ABOUT THE POSITION
The specific responsibilities for the Marketing and Communications Manager include, but are not limited to:


External Communication Projects, including:

• Developing a strong marketing and messaging strategy for Meridian, engaging stakeholders in the process
• Creating highquality materials, both written pieces and visuals, to ensure consistent organizational messaging
• Managing school website, including drafting content and graphics, and assisting with website redesign project (currently in progress)
• Drafting and designing communications for diverse audiences, such as enewsletters, flyers, brochures, etc.
• Pursuing outlets for media placements and coverage
• Preparing and disseminating press releases
• Serving as media contact for the organization and managing all logistics associated with media visits
• Developing overall social media strategy and plan, ensure successful implementation and evaluation of strategy
• Maintaining the school brand: standardized design for all materials, including school merchandise, newsletters, communication templates, brochures, and other print and web development and outreach materials
• Creating high quality visuals to attract potential families and staff to Meridian
• Creating and editing internal and external communications

Digital Marketing Strategy, including:

• Design and produce compelling content to boost Meridian's social media presence
• Creates content for campusbased and schoolwide newsletters, parent communications, and social media platforms
• Manages daily engagement on Facebook, Twitter, Instagram, and other social media platforms
• Coordinates social media marketing campaigns for student recruitment events; Open House Night, recruitment fairs, and other recruiting events
• Collaborates with teachers and other staff for the purpose of content creation

Development-focused priorities, including:

• Drafting content and designing materials for fundraising appeals in coordination with development team
• Creating promotional materials for fundraising initiatives
• Assisting in preparing presentations for internal and external meetings

Internal Communications, including:

• Standardizing design for all organizational materials including publications, merchandise, website, and outreach materials
• Taking highquality photos and video of school events, students, and staff
• Managing marketing assets including edited videos, raw video footage, and photography
• Ensures consistent brand voice, vision, and aesthetic are achieved
• Manages all internal department relationships and project needs for the communications team
• Creates a marketing plan and materials related to student achievement, schoolwide events, student and staff recruitment, and communitybased partnerships
• Attends family engagement and other schoolbased ev