Shopper Marketing Manager - Arlington, United States - Nestlé USA

Nestlé USA

Verified Company

Arlington, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Shopper Marketing Manager - Arlington, VA or Solon, OH

Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship._

***: Food & Beverage is constantly evolving, with consumers looking for true Omnichannel experiences to meet their shopping needs. Overall, shopper marketing plays a crucial role in driving sales, increasing brand visibility, and enhancing the overall shopping experience for consumers. It helps companies connect with shoppers at the point of purchase and create meaningful interactions that drive business growth. Putting our shoppers at the center of everything we do, this role supports and partners with the NUSA Sales, Marketing, and Brand teams to drive the category and conversion of NUSA products.

RESPONSIBILITIES:

Lead Shopper Marketing Agenda for several top accounts, identifying the core shopper insights, setting objectives, developing & executing the omnichannel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders.
Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media Network, creative and media agency partners and internal stakeholders to maximize the shopper investment.
Own relationship with customerspecific Retailer Media Network to drive performance accountability and maintain strong understanding of evolving capabilities.
Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key promotions.
Steer strategic internal annual planning on the Joint Business Planning requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and NUSA priorities.
Share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omnicommerce tactics and cuttingedge program activation elements.
Build and maintains multidiscipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buyin and to drive results.

Examples are inclusive of, but not limited to:
Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.

Effectively managing the specific customer shopper marketing budget, with responsibility for both working and nonworking dollars.

REQUIREMENTS:

Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
Bachelor's degree
4+ years of traditional CPG Shopper marketing role preferred.
Intermediate to advanced analytics, digital/ecommerce and omnicommerce knowledge
General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
Experience in Sales & Marketing, leading marketing and/or shopper communication
Strong attention to detail and follow through.
Thrives in change and comfortable with ambiguity.

Ability to travel as needed for client meetings and industry events
SKILLS:

Positive, allin attitude and a willingness to embrace change in a growing and evolving business.
Strong collaborative nature: ability to work in a crossfunctional team environment.
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
Financial acumen related to managing a budget, ROI analysis and budget optimization.
Influential and effective communicator proficient in storytelling and negotiating.
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
Understanding of the omnichannel