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Walnut Creek

    Director of Sales - Walnut Creek, United States - Pinstripes

    Pinstripes
    Pinstripes Walnut Creek, United States

    Found in: Appcast Linkedin GBL C2 - 3 days ago

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    Description

    DIRECTOR OF SALES

    The Director of Sales is the Leader of a specific Pinstripes location; helps motivate, mentor, and develop their team to reach their highest potential in event and catering sales.

    Event & Catering Sales Growth:

    Sales Strategy

    • Owns the Quarterly Event and Catering Sales Strategy set by Company Leadership
    • Effectively communicate the strategy progress and results to Leadership

    Business

    • Drive new business
    • Build return business
    • Distribute incoming event and catering leads to appropriate team members
    • Motivate and encourage team to refer event/catering business
    • Be Creative in Selling when it is Beneficial for the Venue
    • Educate team on conversion and develop team members to reach and maintain conversion of 69% or higher

    Event & Catering Packages and Options

    • Understand all Event & Catering Packages and Options
    • Exhibit the ability to Sell these Packages and Options
    • Marketing & Promotions
    • Utilizes the Marketing Tools to gain leads
    • Utilizes current promotions to close business
    • Be Creative in bringing new marketing ideas
    • Add input on monthly local Store Marketing calls
    • Team Market Focus
    • Understand competitors and how to win against them
    • Stay on top of market trends
    • Stay connected with community and top decision makers in market
    • Ability to perform through Market Research
    • Guest Engagement
    • Manage the team to maintain a guest-centered focus
    • Positively interact with guests to create repeat business
    • Fully solve negative guest experiences
    • Be involved with VIP guests as necessary
    • Relationship with Venue Leaders
    • Work seamlessly with General Manager and Executive Chef
    • Reporting
    • Ensure that Sales Reporting is accurate, and understand individual and team sales numbers
    • Be in Tune with Sales Budgets for the Fiscal Year
    • Understand the key KPI reports

    Coaching & Team Development:

    Team Growth

    • Understand sales team's goals and career path
    • Understand sales team's strengths and areas of opportunity
    • Perform sales team one on one conversations
    • Perform sales team personal evaluations
    • Own the continued education training program
    • Sales Manager and Catering Sales Manager Training Program
    • Own the initial sales team training program and hold team accountable to their potential
    • Assist with onboarding new sales team members
    • Assist with recruiting process when needed

    Uphold Systems & SOPs

    • Selling Packages and Space
    • Ensure that Explanations and Descriptions are accurate
    • Ensure that the Sales Team is Maximizing the Space
    • Obtaining BEO Details within Appropriate Time Frame
    • Ensure that BEOs are detailed by their deadline
    • BEO Details with Correct Execution Information
    • Ensure BEOs make sense operationally
    • Apply room capacities, floor plans, etc.
    • BEO Details with Correct Financial Information
    • Apply room minimums, financial charges, etc.
    • Maintain Direct Billing clients, and ensure timely payment
    • Execution of the "Pass Off"
    • Ensure that all events are greeted by a member of the sales team
    • Ensure all guest concerns are fully addressed
    • FOH & BOH Execution of SOPs
    • Check room set ups, food presentation, service timing
    • Balancing Event Financials
    • Ensure that your assigned event financials are correctly balanced

    Requirements:

    • Previous High-Volume Sales Experience (5+ Years) preferably in hospitality, restaurant, and/or entertainment venue
    • Previous Director Level Experience (2+ Years)
    • Ability to motivate others
    • Ability to create a positive culture
    • Demonstrates deep knowledge of the location market
    • Capable of managing multiple projects simultaneously while remaining calm under pressure
    • Extremely Organized and Efficient
    • Flexible in approach, can readily adopt to business and team needs and changes
    • Excellent Computer Skills (Microsoft Word, Excel, Gmail)
    • Previous CRM usage preferred
    • Excellent Communication and Leadership Skills

    Benefits:

    • Competitive Base Salary + Commission Structure
    • Bonus Program
    • Stocks in a Growing Company
    • 401K Program
    • Health Insurance Options
    • Personal Time Off

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