Manager Social Media - Boston, United States - Higher Education

Description

JOB DESCRIPTION

Social Media Manager

As the Social Media Manager for Pearson Higher Education's B2B Marketing team, you'll be responsible for building and growing authentic relationships with higher education faculty and administrator audiences.

In this role, you'll own and implement a social media strategy that increases our brand awareness and positions Pearson as a thought leader in higher education. Working across social channels and platforms, you'll help us make sure we are growing our online presence and engaging our audiences with content that demonstrates Pearson is the world's leading learning company, dedicated to helping everyone realize the life they've imagined.

In addition to owning Pearson Higher Ed B2B's organic social media strategy, you'll also leverage your knowledge of social platforms and best practices to help marketers across the team get the most from their paid social and digital channels tactics.

The ideal candidate for this role is:

• An avid conversationalist who knows what is being talked about in higher education today and can immediately see opportunities to join the conversation or start a new dialogue
• An enthusiastic storyteller who can translate trends, insights, customer stories, and Pearson brand story elements into social media content that engages our audiences
• A results-driven strategist who is focused on performance and who leverages data to optimize and document the success of our social strategy and marketing campaigns
• An energetic collaborator that is excited to share knowledge and best practices to help others optimize their marketing campaigns

Responsibilities

• Working closely with Pearson corporate brand & marketing teams, develop, implement, and oversee Pearson Higher Education's B2B social media strategy, ensuring we are meeting KPIs and upholding brand standards
• Own and manage the editorial strategy, content plan, and social media calendar for Pearson Higher Ed B2B's LinkedIn, Twitter, and Instagram accounts
• Collaborate with the Content Marketing team to create and post inclusive, diverse, and compelling social media content that increases brand awareness, demonstrates thought leadership, and engages our core faculty and higher ed institutional administrator audiences
• Monitor engagement metrics and other data and work to continually optimize social media tactics that drive overall audience engagement and positive sentiment
• Stay current with trending topics in higher ed that offer Pearson an opportunity to amplify and/or be a part of conversations that are important to faculty and higher ed institutional administrators
• Promote and thrive in a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others
• Monitor and respond to audience engagement with social accounts
• Stay current with social media technologies and best practices
• Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective
• Create and execute a plan for expanding into new social media platforms (TikTok, Pinterest)
• Serve as a social media expert consultant for the broader B2B Marketing team, providing insight on strategy and best practices to Campaign Specialists and Product Marketers

Qualifications

• 3+ years in social media marketing, with a focus on B2B brands required
• Bachelor's degree required
• Experience managing organic social media campaigns including design, tracking, and measurement required
• Experience designing and executing paid social campaigns on through Meta and LinkedIn preferred.
• Experience working with core social platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube, etc.) and interested in learning more (TikTok, Pinterest, etc)
• Experience using social management and reporting tools such as Sprinklr, Hootsuite, Sprout, or Hubspot required.
• Excellent written communication skills
• Strong analytic skills – ability to use data to develop, optimize and measure social programs
• Excellent collaboration skills
• Experience with Google Analytics and Salesforce marketing suite preferred

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 15779