Social Media Manager - Boston, United States - Helen of Troy Limited

Description

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent

Position: Social Media Manager

Department: Marketing

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The Social Media Manager is a key member of the brand marketing team passionate about driving brand awareness and engagement through the effective implementation of content strategies on social media platforms. You will expand the brand's social media community through creative campaigns that drive affinity, build awareness and ultimately consumer dedication. In partnership with brand team, you will craft and implement, social media strategies, set objectives, scorecard and report out on results.

• Develop and implement social campaigns and activations that effectively drive engagement and overall awareness in partnership with internal production/creative and external agency partners.
• Set, measure, and analyze social media channels and campaigns
• Use social media reporting data to measure content performance, providing insights and recommendations to improve results and the customer experience.
• Manage internal and external relationships with key partners
• Serve as brand key point of contact for all social media efforts.
• Promote and facilitate ongoing learning of team members, collaborators, and partners - stay up to date with current technologies and trends in social media, applications.
• Collaborate with brand and digital teams on the development of content strategy that supports brand marketing initiatives across channels and platforms to increase brand awareness, engagement, and sales while creating a positive customer experience.
• Ensure the beauty brands' content is consistent with brand persona, equity, style, tone, and quality standards.
• Generate, edit, publish, and share content daily.

Skills needed to be successful in this role:

• Proven track record of success in a fast-paced, growth environment by possessing the experience and knowledge to adapt and apply in effort to move assignments forward
• Prove ability to persuade and sell others on ideas
• Skilled at communicating ideas and content improvements with research based recommendations
• Solid analytical skills with the ability to solve problems and develop creative content solutions
• Demonstrated resourcefulness
• Effective relationship and interpersonal skills that support the advancement of brand efforts

Minimum Qualifications:

• Bachelor's degree in marketing/digital marketing/business or related subject
• 3+ years of experience in social media marketing, content management, or similar in Beauty, or relevant industry
• Proven current work experience as a Social Media Manager, Community Manager, or similar.
• Deep knowledge of online marketing channels
• Proven ability to deliver creative content (video, image, text, etc.) that is on brand and effective
• Hands on experience in content management
• Solid knowledge of SEO, keyword search, Google Analytics, etc. and the role of SEO keywords for SEO copywriting, content optimization, search marketing, and social media
• Excellent storytelling skills and strong copywriting skills
• Strong proofreading and editing skills are required for the role
• Authorized to work in the United States on a full-time basis

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit . You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, and Drybar - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.