Carlos Barandas

Passionate Sales and Business Development Professional | Wine, Beer, and Spirits Industry

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Greetings! I'm a results-driven sales and marketing executive with a proven track record in the dynamic Wine, Beer, and Spirits Industry. My journey has been a thrilling blend of strategic leadership, revenue growth, and brand-building triumphs.

Over the years, I've had the privilege of spearheading revenue growth initiatives as a regional sales manager, carving out demand in the marketplace and nurturing a successful team that transformed potential into tangible success. I thrive on translating market insights into strategic plans that not only meet but exceed targets. 

My career has been marked by innovative thinking and dynamic execution. As a Portuguese Wine Ambassador, I seamlessly merged sales expertise with brand-building finesse, securing extensive distribution channels across 46 states. This achievement stands as a testament to my commitment to fostering brand identity and capturing market share.

Currently, I'm laser-focused on developing On and Off-Premise channels on the East Coast at Provi, consistently adding new retailers and further honing my ability to build and sustain strong partnerships.

I'm drawn to organizations that mirror my passion for innovation, growth, and excellence. 

Let's connect and explore how my multifaceted experience can contribute to mutual success. 🚀

Looking forward to engaging with fellow professionals who share my enthusiasm for pushing boundaries and achieving remarkable results.

East Coast Field Sales Manager Provi | Aug 2022 - Present

• Spearheaded business development across the East Coast for the Provi Ordering Platform.
• Developed partner relationships with Distributors and Suppliers for mutual success and software implementation.
• Implemented lead generation strategies, resulting in 90-120 new retailers per month.
• Coordinated sales operations, including target lists, market delineation, and metrics.
• Cultivated cross-functional partnerships and ensured KPIs were met through market visits.

Field Sales Manager
Coravin | Nov 2021 - Aug 2022

• Led groundbreaking B2B on/off-premise sales strategy, driving consistent growth. • Built and managed a national team covering 12 states.
• Developed and maintained relationships with prestigious accounts.
• Cultivated cross-functional partnerships to achieve commercial objectives.

• Delivered process improvements, collaborating with senior leadership.

Sales Manager
Votto Vines Importing Inc. | May 2017 - Nov 2021

•  Spearheaded business development across New York and New Jersey, managing inventory and optimizing sales processes.
• Built NY/NJ office, recruited and coached team members, and maximized market revenue.
• Managed marketing campaigns for experiential events and social media.

Brand Manager
Fiuza Wines | Feb 2016 - Nov 2021

• Led marketing and sales strategies, expanding brand to over 100 clients and $250K in revenue. • Brokered an international sales deal, expanding distribution from 2 to 46 US states.

Sales Specialist
Gabriella Fine Wines | Feb 2016 - Apr 2017

• Drove new business development and managed relationships with specialty stores, restaurants, and bars in New York.
•  Implemented innovative lead generation strategies. Intern

Aicep Portugal Global | Feb 2016 - Sep 2016
• Represented Portuguese wineries, organized wine and culture events in NY.

FEUC - Faculdade de Economia da Universidade de Coimbra • Master's Degree, Marketing | 2011 - 2013
• Bachelor's Degree, Economics | 2006 - 2011