- Planning and managing the marketing budget including prioritizing the highest and best return-on-investment channels
- Crafting and executing strategic marketing initiatives in partnership with SFM Marketing
- Managing and updating company website(s) and social media business accounts including regular posting and management of content calendar
- Content development for digital or print
- Press release writing and media relations activities
- Participating and assisting the planning and implementation of events, tournaments, and rentals
- Assisting in maintaining an event calendar of rental/tournaments booked and facility activities
- Managing facility presence with industry publications, trade shows, and associations
- Preparing and presenting regular reporting on marketing strategy and results
- Experience in youth and amateur sports as a consumer or marketing professional
- Experience in using a CRM to manage and nurture potential or current customers
- Experience in sponsorship sales and activation
- Experience in the successful launch of destination-specific advertising/marketing campaigns
- Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
- Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position preferred
- Management of a marketing and/or business development budget
- Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
- Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
- Ability to develop content and write with company voice in mind
- Experience in writing press releases and managing media relationships
- Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
- Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
- Advanced knowledge in using Microsoft Outlook, Word, Excel, PowerPoint, and WordPress
- Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
- Must have excellent interpersonal, problem solving and negotiating skills
- Must have excellent verbal and written communication skills
- Must be able to work a flexible work schedule (e.g., nights, weekends, holidays, and long hours)
- Must be able to lift 50 pounds waist high
- May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop, or bend
- Will be required to operate a computer
- Facility has intermittent noise
-
Marketing Manager
17 hours ago
Instant Systems Inc Norfolk, United StatesMarketing Manager (MM) is a key role that requires knowledge of, skills to create, and proven ability to execute on targeted marketing plans. The MG is not only a strategist but also a hands-on creator and executor, someone who revels in being involved in both high-level discussi ...
-
Marketing Manager
6 days ago
Instant Systems Inc Norfolk, United StatesMarketing Manager (MM) is a key role that requires knowledge of, skills to create, and proven ability to execute on targeted marketing plans. The MG is not only a strategist but also a hands-on creator and executor, someone who revels in being involved in both high-level discussi ...
-
Marketing Manager
4 days ago
OED Solutions Virginia Beach, United StatesWe are seeking an experienced Marketing Manager with expertise in advertising, promotions, and events to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing creative marketing strategies, managing advertising campaigns, coordinatin ...
-
Marketing Manager
1 week ago
Addison Group Virginia Beach, United StatesConsumer products client of Addison Group's seeks candidates with strong B2C experience for Marketing Manager opening. This is not a remote position and will require five days in their office headquarters, located in northern Virginia. · ResponsibilitiesDefine and execute the ma ...
-
Marketing Manager
6 days ago
OED Solutions Virginia Beach, United StatesJob Description · Job DescriptionWe are seeking an experienced Marketing Manager with expertise in advertising, promotions, and events to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing creative marketing strategies, managing a ...
-
Marketing Manager
1 week ago
The Sports Facilities Advisory & Management Virginia Beach, United StatesMARKETING MANAGER - VIRGINIA BEACH SPORTS CENTER · Sports Facilities Management, LLC · LOCATION: Virginia Beach, VA · DEPARTMENT: MARKETING · REPORTS TO: GENERAL MANAGER · STATUS: FULL TIME (EXEMPT) · ABOUT THE COMPANY · Virginia Beach Sports Center is a premier sport, rec ...
-
Marketing Manager
1 week ago
OED Solutions Virginia Beach, United StatesJob Description · Job DescriptionWe are seeking an experienced Marketing Manager with expertise in advertising, promotions, and events to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing creative marketing strategies, managing a ...
-
Marketing Manager
1 week ago
The Sports Facilities Companies Virginia Beach, United StatesJob Description · Job DescriptionMARKETING MANAGER - VIRGINIA BEACH SPORTS CENTER · Sports Facilities Management, LLC · LOCATION: Virginia Beach, VA · DEPARTMENT: MARKETING · REPORTS TO: GENERAL MANAGER · STATUS: FULL TIME (EXEMPT) · ABOUT THE COMPANY · Virginia Beach Sports Cen ...
-
Manager of Visitor Marketing
3 days ago
City of Norfolk, VA Norfolk, United States**Description**: · The City of Norfolk's Slover is currently seeking a Manager of Visitor Marketing. This position develops and implements annual market plan to generate visitation. Meets with potential advertising representatives and purchases local, regional and national print ...
-
Marketing Content Manager
3 days ago
Copyright Clearance Center Portsmouth, United States**This position is a Hybrid position, located in Danvers, MA.** · **What you will be doing** · - Participate in development of annual marketing plans and product/service launch plans to align activity and budget to goals · - Collaborate with product marketers, sales professionals ...
-
Marketing Communications Manager
1 week ago
Newport Harbor Yacht Club Newport Beach, United StatesThe Marketing Communications (MarCom) Director at the Newport Harbor Yacht Club (NHYC) is responsible for overseeing all communications vehicles, including the website, weekly newsletters, social media and all graphic and visual presentations throughout the Club. In this position ...
-
Content Marketing Manager
1 week ago
Clearwater Living Newport Beach, United StatesAre you searching for a challenging and exciting creative opportunity in a fast-paced environment? **Clearwater Living** is looking for an experienced **Content Marketing Manager** to join our growing and dynamic team. If you are a pioneering marketing leader who loves creating h ...
-
Digital Marketing Manager
4 days ago
INCPG Virginia Beach, United StatesDigital Marketing Manager · Seeking a Digital Marketing Manager in Virginia. The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sa ...
-
Direct Market Manager
1 week ago
ThinkTank Virginia Beach, United StatesThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in Virginia Beach, VA. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new customers into Lifeline and ACP s ...
-
Marketing & Sales Manager
2 weeks ago
REI Management Services LLC Virginia Beach, United StatesWe are recognized for our leading competitive marketing and sales strategies among other firms in the Virginia Beach area As a business marketing and sales firm, our mission is to help our top-tier clients increase their revenue and brand recognition. Our Marketing & Sales Manage ...
-
Marketing and Communications Manager
2 weeks ago
Virginia Jobs Virginia Beach, United StatesDepartment: · University Life · Classification: · Public Relations & Mktg Spec 3 · Job Category: · Classified Staff · Job Type: · Full-Time · Work Schedule: Full-time (1.0 FTE, 40 hrs/wk) · Location: Fairfax, VA · Workplace Type: · Hybrid Eligible · Payband: · 04 · ...
-
Growth Marketing Manager
1 week ago
ADS Virginia Beach, United StatesADS, Inc. began more than 20 years ago by outfitting Navy SEALS with quality dive equipment, and today we're proud to manage 3,000 supplier partnerships and over 50,000 products. · Please watch this video to learn more about ADS Inc · Job Title: Growth Marketing Manager · Job Lo ...
-
Manager, Market Development
5 days ago
KPMG Virginia Beach, United StatesBusiness Title: Manager, Market Development · Requisition Number: · Function: Business Support Services · Area of Interest: · State: VA · City: Virginia Beach · Description: · Known for being a great place to work and build a career, KPMG provides audit, tax and advisory service ...
-
Manager, Market Development
1 week ago
KPMG Virginia Beach, United StatesBusiness Title: Manager, Market Development · Requisition Number: · Function: Business Support Services · Area of Interest: · State: VA · City: Virginia Beach · Description: · Known for being a great place to work and build a career, KPMG provides audit, tax and advisory service ...
-
Digital Marketing Manager
1 week ago
DroneUp Virginia Beach, United StatesONSITE - Virginia Beach, VA · DroneUp is seeking a Digital Marketing Manager that will support the team in driving engagement, lead generation, and overall growth. This position is responsible for developing and executing the content strategy across various digital channels, incl ...
Marketing Manager - Virginia Beach, United States - The Sports Facilities Companies
Description
MARKETING MANAGER - VIRGINIA BEACH SPORTS CENTERSports Facilities Management, LLC
LOCATION: Virginia Beach, VA
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL TIME (EXEMPT)
ABOUT THE COMPANY
Virginia Beach Sports Center is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Virginia Beach, VA. You will join a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Virginia Beach Sports Center is a member of The Sports Facilities Companies and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The Marketing Manager will promote the destination as a premier sports tourism, conference, trade show, and special events location. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The position will include training on selling sponsorships and booking large tournaments and sports tourism events. The Marketing Manager will oversee the implementation of a marketing campaign plan including digital, print, trade shows/conferences, familiarity visits, regional event relationship building, and more. They will be evaluated based on KPIs set by the SFM Marketing Team, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING: