Manager of Visitor Marketing - Norfolk, United States - City of Norfolk, VA

City of Norfolk, VA

Verified Company

Norfolk, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Description:

The City of Norfolk's Slover is currently seeking a Manager of Visitor Marketing. This position develops and implements annual market plan to generate visitation. Meets with potential advertising representatives and purchases local, regional and national print and broadcast advertising. Manages the overall marketing, public relations, media relations and sales functions.

The Slover located in downtown Norfolk is comprised of 4 unique areas: venue rentals, business center, creative studios, and the Downtown Branch at Slover

Essential Functions:

Essential functions include but are not limited to:

Administers advertising program by meeting with sales representatives, requesting and approving advertising/marketing materials, liaison with advertising agencies, signing contracts, requesting DCV's, processing invoices, developing advertisements concepts, writing copy, working with graphic designer, determining quantities, researching opportunities and costs, developing spreadsheets, and soliciting media sponsorships.
Manages marketing requirements by developing and implementing coop marketing opportunities, meeting with coop partners, developing and writing timelines and strategies, producing collateral materials, writing proposals to solicit funds and sponsorships, meeting with staff members and reviewing marketing plans.
Develops marketing plans including print, social media, and web to generate visitation.

Education/Experience:

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent.

Three years experience.

Preferred Education/Experience:

Three years minimum marketing experience.

Work requires the ability to read contracts, reports, sales agreements, and marketing plans.

Work requires the ability to write reports, marketing plans, and news releases.

Managerial responsibilities include planning and managing work functions, marketing initiatives, and events.

Work requires supervising and monitoring performance for a regular group of employees in a work unit including providing input on hiring/disciplinary actions and work objectives/effectiveness, and realigning work as needed.

Work is governed by broad instructions, objectives, and policies. Work requires the exercise of considerable initiative and independent analytical and evaluative judgment.

Additional Information & Requirements:

Valid Driver's License

Work Hours:

Workdays and hours will vary depending on organizational needs. Staff typically work schedules anytime within the hours of 8:30 am - 7:00 pm Monday - Saturday.