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    Marketing Manager - Virginia Beach, United States - The Sports Facilities Advisory & Management

    The Sports Facilities Advisory & Management
    The Sports Facilities Advisory & Management Virginia Beach, United States

    4 weeks ago

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    Description

    MARKETINGMANAGER - VIRGINIA BEACH SPORTS CENTER

    Sports Facilities Management,


    LLC

    LOCATION:
    Virginia Beach,


    VA

    DEPARTMENT:

    MARKETING

    REPORTS TO:

    GENERAL MANAGER

    STATUS:
    FULL TIME (EXEMPT)


    ABOUT THE COMPANY


    Virginia Beach Sports Center is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Virginia Beach, VA.

    You will join a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

    Virginia Beach Sports Center is a member of The Sports Facilities Companies

    (SFC)

    and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth.

    Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

    SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.


    POSITION SUMMARY:
    The Marketing Manager will promote the destination as a premier sports tourism, conference, trade show, and special events location.

    The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts.

    The position will include training on selling sponsorships and booking large tournaments and sports tourism events.

    The Marketing Manager will oversee the implementation of a marketing campaign plan including digital, print, trade shows/conferences, familiarity visits, regional event relationship building, and more.

    They will be evaluated based on KPIs set by the SFM Marketing Team, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.

    PRIMARY RESPONSIBILITIES WILL INCLUDE,

    BUT ARE NOT LIMITED TO THE FOLLOWING:
    Planning and managing the marketing budget including prioritizing the highest and best return-on-investment channels

    Crafting and executing strategic marketing initiatives in partnership with SFM Marketing

    Managing and updating company website(s) and social media business accounts including regular posting and management of content calendar

    Content development for digital or print

    Press release writing and media relations activities

    Participating and assisting the planning and implementation of events, tournaments, and rentals

    Assisting in maintaining an event calendar of rental/tournaments booked and facility activities

    Managing facility presence with industry publications, trade shows, and associations

    Preparing and presenting regular reporting on marketing strategy and results


    THE IDEAL CANDIDATE HAS:
    Experience in youth and amateur sports as a consumer or marketing professional

    Experience in using a CRM to manage and nurture potential or current customers

    Experience in sponsorship sales and activation

    Experience in the successful launch of destination-specific advertising/marketing campaigns

    Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center


    MINIMUM QUALIFICATIONS:
    Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position preferred

    Management of a marketing and/or business development budget

    Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity

    Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities

    Ability to develop content and write with company voice in mind

    Experience in writing press releases and managing media relationships

    Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter

    Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management

    Advanced knowledge in using Microsoft Outlook, Word, Excel, PowerPoint, and WordPress

    Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator

    Must have excellent interpersonal, problem solving and negotiating skills

    Must have excellent verbal and written communication skills

    Must be able to work a flexible work schedule (e.g., nights, weekends, holidays, and long hours)


    WORKING CONDITIONS AND PHYSICAL DEMANDS:
    Must be able to lift 50 pounds waist high

    May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop, or bend

    Will be required to operate a computer

    Facility has intermittent noise

    #J-18808-Ljbffr
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