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    Digital Marketing Manager - Virginia Beach, United States - DroneUp

    DroneUp
    DroneUp Virginia Beach, United States

    1 week ago

    Default job background
    Description
    ONSITE - Virginia Beach, VA

    DroneUp is seeking a Digital Marketing Manager that will support the team in driving engagement, lead generation, and overall growth.

    This position is responsible for developing and executing the content strategy across various digital channels, including social media, email, and web.

    The ideal candidate for this role has extensive hands-on experience across a range of social media channels, as well as, email marketing and website management.

    In addition, top candidates have a holistic view of digital marketing and are comfortable wearing many hats. This is a hybrid role based in Virginia Beach, Virginia.
    Responsibilities
    Produce and schedule social media content on all social media platforms, including Facebook, Instagram, LinkedIn, and Twitter
    Create and deliver email marketing campaigns to various audiences
    Assist with website management through minor website updates, SEO implementation, and overall online presence improvements
    Measure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimization
    Create copy in a variety of formats for digital and traditional materials
    Participate in all stages of the digital marketing creative process, from brainstorming to conceptual development
    Drive engagement, lead generation, and overall growth by developing and delivering high-performing content
    Interpret creative briefs to develop and produce digital content
    Ensure brand consistency in copy through tone, voice, and terminology
    Proofread written work and online content
    Present copy concepts and final deliverables to various teams and revise content based on feedback/direction
    Work efficiently and effectively with various teams across the organization on projects with competing timelines
    Measure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimization
    Other duties as assigned
    Requirements
    Bachelor's Degree in Marketing or Communications, or equivalent experience
    4+ years of experience as a digital marketer
    Excellent writing, proofreading, and verbal communication skills
    In-depth experience developing and managing content for Facebook, Instagram, LinkedIn, Twitter, TikTok, and other social media platforms
    Experience with creating email marketing campaigns, preferably within a CRM system
    Proficient in making basic website updates on platforms such as Drupal or WordPress
    Hands-on experience with SEO, Google Analytics, and various CRM software (Zoho preferred)
    Ability to manage and prioritize multiple projects
    Familiarity with Adobe, Photoshop, Canva, etc. for basic graphic design needs
    Highly motivated self-starter and extremely detail-oriented
    Experience working with sales, creative/design teams, and various stakeholders across the organization
    Able to thrive in sometimes ambiguous environments common in a start-up atmosphere
    Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences
    Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
    Ability to create a work environment that embraces and appreciates diversity
    #LI-ONSITE

    #J-18808-Ljbffr
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