Sr. Manager of Marketing, Social - Virginia Beach, United States - DroneUp

Description

DroneUp is a team of thinkers, makers, and collaborators bound together by our commitment to inspire drone technology leadership.

We build drone technology and deliver on drone flight services to help our customers succeed. Our goal is to revolutionize the business ecosystem by connecting drone technology to communities around the globe.

Recognized as an innovative leader, DroneUp transforms organizations with drone delivery and drone technology solutions. We develop SaaS platforms having patented mobile app technology available at the Apple App and Google Play Stores. With technology-driven customers, together, we inspire the future of drone services, providing intelligent access to airspace, automation innovation, streamlined process management, operational efficiency, and a commitment to safety.

Headquartered in Virginia Beach, Virginia, DroneUp was founded in 2016 by Tom Walker. DroneUp quickly moved from an American small business start-up to a global leader, receiving a significant investment from the #1 retailer in the world, Walmart, Inc. DroneUp, a privately held company, works with more than 20,000 drone pilots to serve its customer portfolio and is dedicated to connecting communities to drone technology globally.

Position Summary:
DroneUp is seeking a Sr. Manager of Marketing, Social and Digital Communications that will support the team in driving social engagement, creating content, supporting lead generation, and overall digital growth. This position is responsible for developing and executing the content strategy across all social media channels. The ideal candidate for this role has extensive hands-on experience across a range of social channels, including content development and distribution. In addition, top candidates have a holistic view of digital marketing and are comfortable wearing many hats. This role is based in Virginia Beach, Virginia.

Responsibilities:

• Produce and schedule social media content on all social media platforms, including Facebook, Instagram, LinkedIn, YouTube and X (Twitter).
• Measure and report on the effectiveness of social media activities, and analyze results to identify opportunities for improvement and optimization
• Create content in a variety of formats for digital and traditional materials
• Participate in all stages of the digital marketing creative process, from brainstorming to conceptual development
• Drive engagement, lead generation, and overall growth by developing and delivering high-performing content
• Interpret creative briefs to develop and produce digital content
• Ensure brand consistency in copy through tone, voice, and terminology
• Proofread written work and online content
• Present copy concepts and final deliverables to various teams and revise content based on feedback/direction
• Work efficiently and effectively with various teams across the organization on projects with competing timelines
• Measure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimization
• Other duties as assigned

• Bachelor's Degree in Marketing or Communications, or equivalent experience
• 7+ years of experience as a digital marketer
• Excellent writing, proofreading, and verbal communication skills
• In-depth experience developing, distributing and managing content for Facebook, Instagram, LinkedIn, Twitter, TikTok, and other social media platforms
• Experience with creating email marketing campaigns, preferably within a CRM system like Klaviyo
• Proficient in making basic website updates on platforms such as Drupal, Square Space or WordPress
• Hands-on experience with SEO, Google Analytics, and various CRM software (Zoho preferred)
• Ability to manage and prioritize multiple projects
• Familiarity with Adobe, Photoshop, Canva, etc. for basic graphic design needs
• Highly motivated self-starter and extremely detail-oriented
• Experience working with sales, creative/design teams, and various stakeholders across the organization
• Able to thrive in sometimes ambiguous environments common in a start-up atmosphere
• Effective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiences
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
• Ability to create a work environment that embraces and appreciates diversity

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short Term & Long Term Disability
• Basic & Voluntary Life Insurance
• 401(k) with company match
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)
• Legal Services
• Identity Protection
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Pet Insurance
• Paid Time Off (Vacation, Sick, Holiday)

DroneUp is committed to hiring and developing the most qualified individuals, regardless of sex, age, race, national origin, disability or other protected characteristics. DroneUp subscribes to the equal employment opportunity requirements of applicable law. It is the policy of DroneUp to ensure equal opportunity to all employees and applicants in all employment matters, including, but not limited to, recruitment, hiring, placement, compensation, training, promotion, and separation. In these and all activities, DroneUp does not discriminate against any qualified individual because of sex, age, race, color, religion, creed, national origin, ancestry, familial status, marital status, sexual orientation, sexual preference, gender identity disability, handicap, liability for service in the United States Armed Forces, veteran status, and/or any other legally protected characteristic.

Any individual who feels that he or she may have been discriminated against in violation of this policy is strongly encouraged to immediately contact his or her supervisor or any member of DroneUp management. Any member of DroneUp management who is notified of alleged discrimination is required to immediately report the incident to the HR Department.

DroneUp will thoroughly investigate all such claims with due regard for the privacy of the individuals involved. Any employee who knowingly retaliates against an employee who has reported workplace discrimination will be subject to immediate corrective action, up to and potentially including termination of employment.

Security Responsibility Statement: Employees are expected to provide a high level of security to any personal or private information accessed as part of their work, whether at a DroneUp facility or remotely. This includes participating in security training, remaining sensitive to individual rights to personal privacy, and complying with company policies. Employees who have access to sensitive data that is protected by regulation, such as HIPAA, or by contract, such as credit card data, must comply with any additional requirements dictated by the governing regulations or associated contracts.