Senior Marketing Manager - Chicago, United States - BMO Financial Group

Description

Here is the person we are seeking to join our team:?

You are a dynamic, capable, experienced performance marketer and strategic thinker with a strong appreciation for data-driven results and finding innovative ways to reach and engage new audiences. You are fascinated by consumer behavior among a variety of segments. You know how to turn aspirational goals into realized success. You are a pro at turning out a persuasive, data-driven executive-ready forecast, business case and presentation that changes minds and wins support for your vision. You can (and sometimes will) turn that presentation around in 24 hours, because youve done it dozenseven hundredsof times before. You are adept at bringing together multiple ideas and data points and synthesizing them into a unified point of vieweven when there is ambiguity. In fact, other people come to you when they need help elevating their strategy and presentations because you are just that good.?

But most importantly: you want to be part of a culture of problem-solving, smart and collaborative team members who are committed to producing innovative and exciting work that helps grow key US Customer Segments among prospects and clients throughout our national footprint.?

As a part of the Personal & Business Banking U.S. Deposit marketing team, you will be accountable for the strategy, development, execution and continuing improvement of marketing programs, tactics and plans that support the Retail Deposits Banking portfolio, specifically growth of specific key customer segments.?

The Segments Marketing Team Lead for U.S. Deposits Marketing is the maintains strong and collaborative partnership with the Line of Business, to develop an understanding of the business/group positioning the marketing team to produce effective and integrated marketing solutions. Your strategic oversight will support their efforts to develop, execute and report on measurement of success for key campaigns that are consistent with brand standards, align to strategic objectives and drive meaningful value and real financial progress, with tactics tailored to the specific needs of each customer segment. They will be responsible for a high level of strategy and execution to support customer segments with their deposit goals and other business KPIs, as needed.?

This role will lead other direct reports in developing, recommending and executing strategic, integrated campaigns that support customer acquisition, cross-sell, satisfaction and retention. They will lead in forecasting marketing spend to performance goals and leverage ongoing data to refine and pivot strategies to optimize growth and limit attrition. They will build strong cross-functional relationships across both business lines and functional support teams, and act as a liaison for marketing in a fast-paced and highly matrixed organization to ensure were producing impactful, engaging and high-quality marketing support that drives deposit growth and retention across the U.S. market.? ?

Responsibilities here are some of the things you will be doing in this role:?

Within the first 30 days, you will:??

+ Cultivate and build relationships with your business and functional group partners including digital marketing, field leadership, legal and compliance, and other groups as, needed, to successfully and sustainably grow key US Consumer segments.

+ Act as a trusted consultative partner to assigned business/group; help determine business priorities and best sequence for execution against priorities.??

+ Develop comprehensive, pithy and innovative briefs for design and execution partners and identify, evaluate and implement marketing tactics and media opportunities (e.g.: Direct Mail, Email, Digital) and actively monitor programs to ensure that we are tracking toward our goals.?

+ Track and analyze performance data to measure effectiveness and find opportunities for improvement.?

Within the first 60 days, you will also:?

+ Design and produce regular and ad-hoc reports and dashboards.?

+ Monitor progress against milestones, and recommend and implement adjustments as necessary to meet business objectives.?

+ Own and manage budgets for all segments.

+ Manage the project management reporting, strategy brief reviews and weekly intake and status calls and reports, as needed.?

+ Identify emerging issues and trends to inform decision-making.?

+ Develop and maintain relationships with internal/external partners to include vendors and suppliers.??

By the end of your first 90 days, you will also:?

+ Lead marketing and customer acquisition strategy and execution for all US consumer segments segment, including integrated marketing acquisition campaigns, creative and collateral, customer journeys and field communications.?

+ Lead their team in the planning and implementation of annual marketing and business strategies and budgets forsegments.

+ Partner closely with strategy, product and other partners to innovate our offerings and best position BMO to win vs. competitor segments.

+ Own and manage segment budget to track actual results vs budget.?

**Qualifications**

years of relevant experience??

+ Bachelors Degree in marketing, advertising or communications, or related field.??

+ Experience in customer segmentation marketing a plus?

+ Advanced experience in developing Marketing and Customer Communications plans.?

+ Advertising and/or creative agency experience an asset. Financial services marketing and advertising, preferred. Advanced verbal and written communication skills, preferred.?

+ Strong leadership track record of building, managing and retaining high-performing teams, financial services experience preferred.?

+ Deadline-driven; possess the ability to be proactive, forward-thinking, and resourceful. Exceptional project management skills and attention to detail are required. Advanced experience with Workfront or similar project management software highly preferred.?

+ Strong interpersonal skills; team player with the ability to merge varying points-of-view and build partnerships to get things done. You bring a collaborative working style to all that you do, and are able to influence meaningful action and change within a large, matrixed organization.?

+ Creative problem-solving skills and excellent creative sensibilities: well-developed ability to evaluate whether creative meets strategic objectives and brand standards.?

+ Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness. Needs to demonstrate strong analytical and problem-solving skills and the interest in building and maintaining dashboards, reports and telling meaningful stories to leadership on a wide variety of teams that drive data-driven decisions.?

+ Comfortable working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.?

+ Strong proficiency in Excel, PowerPoint and Word, SalesForce, and a knowledge of financial marketing platforms through FIS preferred.?

**Compensation and Benefits:**

$72, $134,500.00

**Pay Type:**

Salaried

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:

**Were here to help**

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, well help you gain valuable experience, and broaden your skillset.

To find out more visit us at

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each others differences, we gain strength through our people and our perspectives. BMO is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.